I just read this wonderful post in America Express Open Forum by Denise Lee Yohn called The Brand Equation. I think that this article makes the complex concept of branding much easier to understand. … [Read more...] about The Brand Equation
Branded Holiday Cards
2012 is upon us and before you throw away all those holiday cards, take a minute to learn what to do and not to do for next season. The cards that made a more memorable impression were the ones that … [Read more...] about Branded Holiday Cards
16 Trending topics for branding + business in December
Here's how brands sell trust subconsciously: http://ow.ly/85yvO 5 tips to turn any event into a networking opportunity: http://ow.ly/7Y104 Why the best brands eventually leave their names behind: … [Read more...] about 16 Trending topics for branding + business in December
Why Digital Marketing + Branding Go Hand-in-Hand
It's a digital world out there - smartphone usage increases everyday, tablet use has exploded, and integrated marketing campaigns are everywhere! But what would all of these aspects of digital … [Read more...] about Why Digital Marketing + Branding Go Hand-in-Hand
12 Trending Topics for branding + business
1. 5 Big business growth strategies that are useful for small business: http://ow.ly/7K2oy 2. 3 Tips to conquer public speaking: http://ow.ly/7K2sQ 3. 4 Scenarios when … [Read more...] about 12 Trending Topics for branding + business
2 Major Branding Questions for Merging Companies
When two businesses merge, two major branding questions need to be answered: what will we be called and how will we be recognized? Many companies opt for one name or the other, but in some cases a … [Read more...] about 2 Major Branding Questions for Merging Companies
3 tips to establish a brand voice
What is brand voice? It is the unique language, tone, and word choice a brand uses. Establishing a clear brand voice is more important than ever, thanks to the constant social media conversation … [Read more...] about 3 tips to establish a brand voice
3 Airlines that branded the industry
There are few industries where the decisions of one company greatly affect every other company within the industry. Bank of America charging the $5/month debit card fee is a current example of one … [Read more...] about 3 Airlines that branded the industry
3 Ways to Assign Value to a brand
1. Firm Level Branding Establishing a brand is a necessary part of creating a successful company. However, assigning a monetary value to a brand and determining ROI for brand initiatives can be … [Read more...] about 3 Ways to Assign Value to a brand