As human beings, and we are all fascinated by photographs. It’s not a surprise, we all carry cameras in our phones and take pictures of EVERYTHING. In business, photographs are an integral part of … [Read more...] about How to Strengthen You Brand Story with Professional Photographs
Sensory Design: Annual Report Cover
What a lovely example of using the sense of touch to deepen the experience of this report annual report. The cover and inner pages react to the warmth from your hands. A sensitive design made more … [Read more...] about Sensory Design: Annual Report Cover
The Art of Logos
Logos surround us every day, but how often do you stop to understand the thought and intent that went into the marks. Logos surround us in digital and physical space, but we rarely examine the … [Read more...] about The Art of Logos
The Brand Equation
I just read this wonderful post in America Express Open Forum by Denise Lee Yohn called The Brand Equation. I think that this article makes the complex concept of branding much easier to understand. … [Read more...] about The Brand Equation
Branded Holiday Cards
2012 is upon us and before you throw away all those holiday cards, take a minute to learn what to do and not to do for next season. The cards that made a more memorable impression were the ones that … [Read more...] about Branded Holiday Cards
16 Trending topics for branding + business in December
Here's how brands sell trust subconsciously: http://ow.ly/85yvO 5 tips to turn any event into a networking opportunity: http://ow.ly/7Y104 Why the best brands eventually leave their names behind: … [Read more...] about 16 Trending topics for branding + business in December
Why Digital Marketing + Branding Go Hand-in-Hand
It's a digital world out there - smartphone usage increases everyday, tablet use has exploded, and integrated marketing campaigns are everywhere! But what would all of these aspects of digital … [Read more...] about Why Digital Marketing + Branding Go Hand-in-Hand
12 Trending Topics for branding + business
1. 5 Big business growth strategies that are useful for small business: http://ow.ly/7K2oy 2. 3 Tips to conquer public speaking: http://ow.ly/7K2sQ 3. 4 Scenarios when … [Read more...] about 12 Trending Topics for branding + business
2 Major Branding Questions for Merging Companies
When two businesses merge, two major branding questions need to be answered: what will we be called and how will we be recognized? Many companies opt for one name or the other, but in some cases a … [Read more...] about 2 Major Branding Questions for Merging Companies