Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible to predict or prevent. When dealing with a crisis, it can be easy for business owners to … [Read more...] about How to Save your Brand after a Disaster
How and Why to Conduct a Brand Audit
Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, you may discover that your identity has diverged from your original vision. Since brands tend to … [Read more...] about How and Why to Conduct a Brand Audit
Marketing and Branding for Freelancers
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases be self-employed and entirely responsible for the success of your venture, both primary roles … [Read more...] about Marketing and Branding for Freelancers
3 Famous Food Brands – How Well Do Americans Remember Them?
We all have our favorite food brands and for a number of reasons. Choosing them can be a matter of reliability, cost, aesthetic appeal or just familiarity. It’s likely that you reach for one brand of … [Read more...] about 3 Famous Food Brands – How Well Do Americans Remember Them?
How Small Businesses Can Promote Their Brand
Running a small business can be incredibly rewarding, but there are a unique set of challenges many people struggle to overcome. It can be hard to initially get the project up and running; this is … [Read more...] about How Small Businesses Can Promote Their Brand
Innovative Ways to Build a Brand for Your New Restaurant
Opening a new business is always going to be a challenge but when you are opening a new restaurant in a location where no one knows you and you haven't built a loyal following yet, it can be more than … [Read more...] about Innovative Ways to Build a Brand for Your New Restaurant
Delivering Sensory Experiences Generates Recognition for Miss Details Design
It’s a cluttered field out there when it comes to web design firms. We’re gratified to stand out from the crowd. Miss Details Design was recently recognized by Clutch, a Washington, D.C.-based … [Read more...] about Delivering Sensory Experiences Generates Recognition for Miss Details Design
How to Succeed with a Visual Storytelling Campaign
When it comes to marketing, there is one particular facet of it that is leading the field today: visual storytelling. By rolling out such a campaign, you will be able to show your customers exactly … [Read more...] about How to Succeed with a Visual Storytelling Campaign
How to Raise Your Check Average Using Menu Psychology
The mind is a complicated thing. The way people think and take in the world around them has an impact on all areas of life, including the average meal check at your restaurant. If you feel that your … [Read more...] about How to Raise Your Check Average Using Menu Psychology