Mergers provide great opportunities for companies to rethink and refresh their brands. An effective brand merger requires the right people, plans, investments, measurement, and commitment. Here are … [Read more...] about 5 Steps You Need To Take When Merging Two Brands
Taking Your Handyman Business Online
As a small independent business, you will be interested in growth, and the only way you can achieve growth is by taking your business online. If you take a look at some of the big companies around the … [Read more...] about Taking Your Handyman Business Online
How to Improve Branding on Your Arizona-Based Company’s Website
Every business owner knows the importance of branding. It's what helps get the word out, create company recognition and authority, and build a positive business image. The problem is that not all … [Read more...] about How to Improve Branding on Your Arizona-Based Company’s Website
Design Is Meaningless Without Strategic Direction
People frequently describe themselves as right-brained or left-brained - meaning they’re either analytical and verbal, or creative and visual. A strong brand, however, must be all of these. The best … [Read more...] about Design Is Meaningless Without Strategic Direction
Where to Start When Designing a Restaurant Menu
109 seconds. That's how long your average guest spends studying the menu. You have all of two minutes to assure them that they've chosen the right restaurant - so your menu design, item descriptions, … [Read more...] about Where to Start When Designing a Restaurant Menu
Why Branding Matters
Your brand is so much more than just your website or logo. It’s more than design. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the … [Read more...] about Why Branding Matters
How to Build Your Company’s Culture Around Your Brand
Your brand is so much more than just a logo, an advertisement, or a website. It's the promise you've made to your customers - the tangible benefit that makes your product or service desirable and … [Read more...] about How to Build Your Company’s Culture Around Your Brand
How Branding is Related to Culture
Your brand is so much more than just what your customers see on a label. It conveys those qualities that really distinguish you from your competition - your unique values and characteristics. While … [Read more...] about How Branding is Related to Culture
How to Develop a Strong Company Culture
If your business is looking to hire and retain the most talented employees, differentiate your brand, and attract desirable clients, you must develop the right business culture. Your culture is simply … [Read more...] about How to Develop a Strong Company Culture