Your logo isn’t merely a combination of fonts, shapes, and colors. It is the identity of your brand and the face of your business. Here are ten reasons why you should pay more than $1,500 for professional logo design:
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Designing a great logo takes time.
Professional designers devote a lot of time, thought, skill, and effort to the logo creation process. To properly design a logo, a professional must first learn about the client’s business, industry, customers, and competitors. The length of time they have been in business, the type of work that they do, their target audience, and the competition they face are all crucial factors in logo design.
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Quality logos are timeless.
Trends come and go, but a great logo will remain relevant for years to come. Amateurs will often create logos based on current design trends, and this is a problem because trends never last. You’ll likely feel the need to redesign your logo when styles invariably change, and this can confuse your target audience.
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Your logo is the face of your business.
Your logo is the first business asset many of your prospective customers will see, and you need to make a great initial impression. If you take pride in your business, and if you believe in your cause, you need a logo that reflects that reality.
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You need high-quality images.
Since your logo will be used everywhere, both online and off, it must be clear and crisp at a variety of sizes. Inexperienced designers sometimes use raster images, which are blurred and pixelated by zooming. A professional will create vector graphics instead, since these can easily be resized to meet your branding needs.
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Your other visual assets build on your logo.
Your logo is the core visual asset of your brand. You really can’t have a business card or website without first developing a logo. The colors and typography you choose will likely dictate the appearance of all of your other visual assets.
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Professional design tools aren’t cheap.
In any business, to get the best results, you need the best tools. To produce top quality work, designers must make serious investments in the latest software and hardware. These costs will be passed along to the client, as is the case with any business. Quality logos aren’t cheap, because the tools used to create them aren’t cheap.
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Your logo is a long-term investment.
You may use your logo for many years, even decades, so it’s worth spending the money needed to get it right the first time. While changing your logo as part of a rebrand is sometimes necessary, changing it every few years completely defeats the purpose of having a brand.
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Avoid copying someone else’s design.
Low-cost designers typically resort to using logo templates to save time. This often results in a logo that looks remarkably similar to those of your competitors, including brands that may not share your values. As a result, prospective customers may confuse your company with lesser brands, and may therefore be less likely to trust your message.
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Your logo must be versatile.
Unfortunately, one of the most common characteristics of cheap logo design is a lack of versatility. Your logo must be adaptable, since it is likely to be used everywhere - from print ads, to computer screens, to billboards, to smartphones. Excellent logo design should be complex enough to still be interesting even at billboard size, yet simple enough to convey your message when your logo is tiny.
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You need more than just a graphic.
When you purchase a cheap logo, you’ll typically receive just the graphic. However, a professional designer will also create a brand guideline for you, which you will certainly need in the future. This brand guideline will provide a technical breakdown of the components of your new logo. This will include Pantone colors, RGB and CMYK color breakdowns, typography, and more.
To design the perfect logo for your brand, you need someone willing to invest energy, time, and effort into getting to know you and your business on a personal level. For a design professional, there is no such thing as merely designing a logo. Instead, we build brands by building relationships.
Next Steps
If you have any question about the logo design process, schedule a free consultation (no strings attached).
