Core values are a crucial part of your brand. Not only do they guide your most important business decisions, but they also help you attract your ideal audience (and top candidates) when you take the … [Read more...] about 6 Ways to Showcase Your Brand Values Across Your Marketing (with Examples)
How B2B Brands Can Benefit from Influencer Marketing
The B2B world thrives on building professional networks. The power of who you know and who they know can make or break a B2B business. And influencer marketing is a great way to harness this power as … [Read more...] about How B2B Brands Can Benefit from Influencer Marketing
How to Create a Marketing Strategy for Your Restaurant
It's more important than ever for your restaurant to develop a successful marketing strategy. Unfortunately, with thousands of choices for restaurants in big cities, word-of-mouth just isn't enough … [Read more...] about How to Create a Marketing Strategy for Your Restaurant
How to Implement Your Brand Archetype Into Your Marketing
When it comes to positioning your brand, you'll want to use every item in your toolbox. This includes methods that tap deep into the human subconscious-and few tools accomplish this better than the … [Read more...] about How to Implement Your Brand Archetype Into Your Marketing
Identifying Your Brand’s Archetype
As humans, we have an innate desire to understand ourselves better. That's why so many theories of personality exist, from Meyers-Briggs to the Enneagram to the zodiac. One of the most famous of these … [Read more...] about Identifying Your Brand’s Archetype
How to Optimize Your Brand on LinkedIn
We're continuing our Deep Dive series on optimizing your brand across social media platforms, and today we turn our eye to LinkedIn. (Be sure to check out our tips on optimizing your brand on Facebook … [Read more...] about How to Optimize Your Brand on LinkedIn
How to Optimize Your Brand on Instagram
Welcome back to our Deep Dive series on optimizing your brand across social media platforms. Today we turn our attention to Instagram. As one of the most cost-effective social media platforms, … [Read more...] about How to Optimize Your Brand on Instagram
How to Optimize Your Brand on Facebook
Social media is a powerful tool for brands. But with so many different platforms (and constantly changing algorithms) to keep track of, how can you make sure you're putting your brand's best foot … [Read more...] about How to Optimize Your Brand on Facebook
The Difference Between a Blogger and an Influencer
While the terms Blogger and Influencer are frequently used interchangeably, they really shouldn’t be. Many Bloggers are Influencers, but not all Influencers are Bloggers. Some Bloggers do manage to … [Read more...] about The Difference Between a Blogger and an Influencer