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Miss Details, Scottsdale, Arizona

Miss Details, Scottsdale, Arizona

Brand Strategy, Graphic Design, and Social Media

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Blog

Building a successful brand is paramount to business growth. We balance marketing and branding expertise with the realities of what business owners need. Read on for actionable insights to move your business forward.

Most Recent Articles

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  • Brand Strategy
  • Business Growth
  • Culture
  • Design
  • Infographics
  • Restaurants
  • Social Media
How to Increase Brand Awareness Through Email Marketing
How to Increase Brand Awareness Through Email Marketing
Email marketing continues to be the most reliable way to reach your audience and convert customers, and for ...
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Miss Details believes acts of service create powerful joy, fulfillment, and gratitude in our communities and lives. Discover why Giving Back is a core value for our business
Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
Many people know I have a soft spot for animals. But far fewer people know that soft spot ...
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How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance
Miss Details is honored to collaborate with visionary local entrepreneurs. We're proud to present the latest installment in ...
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DIY Brand Clarity Exercise
DIY Brand Clarity Exercise [Brand Hack]
DIY Brand Clarity Exercise (Time: 15-30 Minutes)  Two steps to a new brand perspective When I was a ...
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How to Roll Out a Rebrand or Brand Refresh
How to Roll Out a Rebrand or Brand Refresh [Free Checklist]
When you officially update an aspect of your brand-its logo, its messaging, its name, even the products or ...
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Balance as a Core Value
It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
As a branding and marketing expert, so much of my work is a balancing act between the right ...
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How B2B Brands Can Benefit from Influencer Marketing
How B2B Brands Can Benefit from Influencer Marketing
The B2B world thrives on building professional networks. The power of who you know and who they know ...
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How to Create a Marketing Strategy for Your Restaurant
How to Create a Marketing Strategy for Your Restaurant
It's more important than ever for your restaurant to develop a successful marketing strategy. Unfortunately, with thousands of ...
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7 Ways to Make the Most of Your Marketing Budget in the New Year
7 Ways to Make the Most of Your Marketing Budget in the New Year
Planning your marketing budget for the new year is never easy, especially as a small business owner or ...
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4 Ways to Evaluate Your Marketing at the Year’s End
4 Ways to Evaluate Your Marketing at the Year’s End
The end of another year is fast approaching. For most, that means holiday shopping, parties, and some reflection ...
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How to Implement Your Brand Archetype Into Your Marketing
How to Implement Your Brand Archetype Into Your Marketing
When it comes to positioning your brand, you'll want to use every item in your toolbox. This includes ...
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Identifying Your Brand’s Archetype
Identifying Your Brand’s Archetype
As humans, we have an innate desire to understand ourselves better. That's why so many theories of personality ...
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How to Optimize Your Brand on LinkedIn
How to Optimize Your Brand on LinkedIn
We're continuing our Deep Dive series on optimizing your brand across social media platforms, and today we turn ...
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free fall themed social media posts
Free Halloween Social Media Posts
We love October! And Halloween brings magic and fun. We have collected a few of our favorite Halloween ...
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Optimize Your Brand on Instagram
How to Optimize Your Brand on Instagram
Welcome back to our Deep Dive series on optimizing your brand across social media platforms. Today we turn ...
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sensory design
The Design Secret to Connecting Emotionally With Your Audience
It's no secret that emotion is a powerful resource in your branding toolbox. Although some practical-minded business owners ...
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How to Optimize Your Brand on Facebook
Social media is a powerful tool for brands. But with so many different platforms (and constantly changing algorithms) ...
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Difference between branding and marketing
What’s the Difference Between Branding and Marketing?
On the surface, it seems like Miss Details is all about branding. So when we start talking about ...
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4 Ways to Measure the Profitability of Your Brand
4 Ways to Measure the Profitability of Your Brand
How much is your brand worth? It's a question you've probably gotten plenty of times, both from others ...
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Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees Miss Details
Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees
It seems like everywhere you look today you see "Now Hiring" signs.  Making your company stand out is ...
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Implementing Core Values In Your Branding
Implementing Core Values In Your Branding
It's a crucial question to ask, because core values aren't just an entrepreneurial buzzword or trendy internal team ...
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How to Determine Your Brand’s Core Values
How to Determine Your Brand’s Core Values
To build a successful brand, you need more than a great business idea. You need a strong foundation ...
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healthcare branding and design front line
How Front Line Mobile Health Triangulated Better Branding Through Data, Design, & Community Values
Miss Details takes pride in supporting local businesses to better carry out their remarkable missions through strategic branding. ...
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Building a Valuable Brand with Brand Positioning
Building a Valuable Brand with Brand Positioning
Brand positioning, also called positioning strategy, is the process of identifying and carving out a marketing niche so ...
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How to Make Your Brand Connect Emotionally
How to Make Your Brand Connect Emotionally
Human beings have a remarkable capacity for emotion. Our ability to process and experience such a wide range ...
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email marketing for sales
How To Convert More Customers With The Power Of Email Marketing
When email made its way onto the burgeoning digital scene some thirty years ago, it's unlikely that its ...
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stop brand commoditization
9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
A successful brand can be many different things, but there's one thing it definitely can't be: replaceable. Commoditization ...
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Building Your Brand for the Long Run
Deep Dive Series:
Building Your Brand for the Long Run
A fully developed, perfectly executed brand concept is a beautiful thing to witness.  Like a stately brick townhouse ...
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john banquil
How John Banquil Turned The Toughest Time To Own A Restaurant Into An Opportunity For Growth
Miss Details is proud to work with a variety of unique brands headed by brilliant entrepreneurs. To further ...
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pruning your brand
Deep Dive Series:
How to Revisit + Revise Your Brand
Welcome back to our Deep Dive series on building a brand from the ground up. If you haven't ...
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brand foundational tools
Deep Dive Series:
Brand Building, From Planning to Practice
Welcome back to the Deep Dive Series on brand building. Hopefully you've already read our introduction to this ...
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Deep Dive Series:
Beginning Your Brand
When The Bagnall Company came to us in 2014 for a brand 'refresh,' the Miss Details team realized ...
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planning and building a house
Deep Dive Series:
Introduction to Building a Brand
Branding.  It's the way your business establishes and positions itself in the marketplace. It's how you connect with ...
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How To Design Your Menu To Support Your Restaurant Brand
How To Design Your Menu To Support Your Restaurant Brand
Every restaurant has a concept, echoed by everything from menu items to decor. Yet, too many restaurant owners ...
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The Value Of Your Brand When Selling Your Business
The Value Of Your Brand When Selling Your Business
You've probably heard the phrase "Life is about the journey, not about the destination." The same sentiment can ...
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client feature adam arkfeld paracore
For ParaCore’s Adam Arkfeld, Branding Became Personal
We are privileged to work with clients in many different industries, different stages of growth, and with different ...
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cost of logo design
How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]
Your logo isn't merely a combination of fonts, shapes, and colors. It is the identity of your brand ...
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How To Harness Menu Psychology To Raise Your Check Average
How To Harness Menu Psychology To Raise Your Check Average
our menu is the single most profitable piece of your restaurant business, yet too often it doesn't get ...
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how to move business forward
Deep Dive Series:
Understanding Customer Acquisition Cost to Move Your Business Forward
We've reached the end of our Miss Details Deep Dive series on Customer Acquisition Cost (CAC).  If you ...
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woman handing you money
Deep Dive Series:
Customer Retention + Lowering Your Costs
Welcome back to the Miss Details Deep Dive blog series on Customer Acquisition Cost. If you haven't been ...
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branding affects customer acquisition cost
Deep Dive Series:
How Branding Affects your Customer Acquisition Cost
Welcome back to the Miss Details Deep Dive blog series on Customer Acquisition Cost. We've already covered the ...
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How Industry Affects Acquisition Costs
Deep Dive Series:
How Different Industries Approach Customer Acquisition
Welcome back to the Miss Details Deep Dive blog series on Customer Acquisition Cost. In the first two ...
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thinking about customer acquisition cost
Deep Dive Series:
What is Customer Acquisition Cost + Ways to Acquire Customers
Welcome back to the Miss Details blog series on Customer Acquisition Cost! We're about to start taking our ...
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working on customer acquisition cost
Deep Dive Series:
All About Customer Acquisition Cost + Why It’s Important
Customers. They're the reason every company stays afloat. No matter what industry you're in, whether you're a one-person ...
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woman working at desk on branding
Brand Style Guide vs Brand Standards
Your brand is the mental image people typically conjure up when they hear the name of your company ...
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The Ingredients For a Profitable Restaurant Menu
The Ingredients For a Profitable Restaurant Menu
When calculating your restaurant's meal expenses, you should consider both overhead and the cost of the food on ...
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marketign partnership with revolu restaurant arizona
Client Feature:
Revolu modern taqueria + bar
At Miss Details, we love the amazing work that our clients do in their communities, and wanted to ...
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time management for entrepreneurs
Time Management Tips for Busy Entrepreneurs
When you are an entrepreneur, every minute counts. Time can end up being the difference between you running ...
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how to audit your brand
How to Audit Your Brand
Your brand represents the emotional connection your customers have with your business, product, or service. While you have ...
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Difference Between a Rebrand and a Brand Refresh
Difference Between a Rebrand and a Brand Refresh
Every brand must eventually change. New trends, fresh innovations, and changing consumer tastes demand the evolution of your ...
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travel influencer
The Difference Between a Blogger and an Influencer
While the terms Blogger and Influencer are frequently used interchangeably, they really shouldn’t be. Many Bloggers are Influencers, ...
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5 Steps You Need To Take When Merging Two Brands
Mergers provide great opportunities for companies to rethink and refresh their brands. An effective brand merger requires the ...
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man working on his website design
Taking Your Handyman Business Online
As a small independent business, you will be interested in growth, and the only way you can achieve ...
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Design Is Meaningless Without Strategic Direction
People frequently describe themselves as right-brained or left-brained - meaning they’re either analytical and verbal, or creative and ...
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Where to Start When Designing a Restaurant Menu
109 seconds. That's how long your average guest spends studying the menu. You have all of two minutes ...
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Why Branding Matters
Your brand is so much more than just your website or logo. It’s more than design. It’s more ...
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How to Build Your Company’s Culture Around Your Brand
Your brand is so much more than just a logo, an advertisement, or a website. It’s the promise ...
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How Branding is Related to Culture
Your brand is so much more than just what your customers see on a label. It conveys those ...
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How to Develop a Strong Company Culture
If your business is looking to hire and retain the most talented employees, differentiate your brand, and attract ...
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How to Use My Brand to Make Strategic Decisions in My Business
Effective brand messaging requires effective brand positioning - one area where far too many businesses have failed. According ...
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Building Brand From Within
Nothing has impacted the way in which we think about marketing quite as much as social media has ...
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3 Keys To Branding Success
What makes your brand unique? What does your story tell your audience about your company? Are you nothing ...
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Value of Branding: How Brand Awareness Generates ROI
When should your company focus on brand awareness? The answer is yesterday. It's impossible to spark interest in ...
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How to Reach Mobile Shoppers With Your Business
Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce ...
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What Is Brand Strategy?
Your brand is so much more than just your name, logo, or slogan - it’s the entire experience ...
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3 Ways To Use Pinterest To Rank High In Search Engines
Think your business doesn’t need to be on Pinterest? Think again. Pinterest is one of the most popular ...
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How To Successfully Establish Your Company Branding
The branding behind your company lets everyone know who you are and what you do. It is what ...
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How Do I Know If My Business Needs a Rebrand?
Here are three good reasons to rebrand your business: You've outgrown your brand. Your brand should convey who ...
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Ways to Instantly Improve Your Company Website
Your website is the backbone of your company since so many customers are spending time online. There’s truly ...
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How to Save your Brand after a Disaster
Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible ...
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how to conduct a brand audit
How and Why to Conduct a Brand Audit
Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, ...
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Marketing and Branding for Freelancers
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases ...
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3 Famous Food Brands – How Well Do Americans Remember Them?
We all have our favorite food brands and for a number of reasons. Choosing them can be a ...
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Innovative Ways to Build a Brand for Your New Restaurant
Opening a new business is always going to be a challenge but when you are opening a new ...
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How to Succeed with a Visual Storytelling Campaign
When it comes to marketing, there is one particular facet of it that is leading the field today: ...
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Learn from Other Businesses Owners

Real stories from business owners, the lessons they’ve learned, the impact they’ve had, and how nailing down the details helped propel them along the way.

How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance
June 6, 2022
healthcare branding and design front line
How Front Line Mobile Health Triangulated Better Branding Through Data, Design, & Community Values
July 24, 2021
john banquil
How John Banquil Turned The Toughest Time To Own A Restaurant Into An Opportunity For Growth
May 25, 2021
client feature adam arkfeld paracore
For ParaCore’s Adam Arkfeld, Branding Became Personal
April 1, 2021
  • 1
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  • Next »
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Most Popular in Business Growth

How to Increase Brand Awareness Through Email Marketing
How to Increase Brand Awareness Through Email Marketing
Miss Details believes acts of service create powerful joy, fulfillment, and gratitude in our communities and lives. Discover why Giving Back is a core value for our business
Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
Amerisource-client
How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance
How to Roll Out a Rebrand or Brand Refresh
How to Roll Out a Rebrand or Brand Refresh [Free Checklist]
Balance as a Core Value
It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value

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How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance
June 6, 2022
Miss Details believes acts of service create powerful joy, fulfillment, and gratitude in our communities and lives. Discover why Giving Back is a core value for our business
Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
August 23, 2022
How to Increase Brand Awareness Through Email Marketing
How to Increase Brand Awareness Through Email Marketing
March 16, 2023
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Learn More with Our Deep Dives

Building Your Brand

planning and building a house

Deep Dive Series:
Introduction to Building a Brand

Deep Dive Series:
Beginning Your Brand

brand foundational tools

Deep Dive Series:
Brand Building, From Planning to Practice

pruning your brand

Deep Dive Series:
How to Revisit + Revise Your Brand

Building Your Brand for the Long Run

Deep Dive Series:
Building Your Brand for the Long Run

Customer Acquisition Costs

working on customer acquisition cost

Deep Dive Series:
All About Customer Acquisition Cost + Why It’s Important

thinking about customer acquisition cost

Deep Dive Series:
What is Customer Acquisition Cost + Ways to Acquire Customers

How Industry Affects Acquisition Costs

Deep Dive Series:
How Different Industries Approach Customer Acquisition

branding affects customer acquisition cost

Deep Dive Series:
How Branding Affects your Customer Acquisition Cost

woman handing you money

Deep Dive Series:
Customer Retention + Lowering Your Costs

how to move business forward

Deep Dive Series:
Understanding Customer Acquisition Cost to Move Your Business Forward

NEW! Optimizing Your Social Media

How to Optimize Your Brand on Facebook

Optimize Your Brand on Instagram

How to Optimize Your Brand on Instagram

How to Optimize Your Brand on LinkedIn

How to Optimize Your Brand on LinkedIn

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