Human beings have a remarkable capacity for emotion. Our ability to process and experience such a wide range of feelings is part of what sets us apart from other species. It's no wonder that … [Read more...] about How to Make Your Brand Connect Emotionally
How To Convert More Customers With The Power Of Email Marketing
When email made its way onto the burgeoning digital scene some thirty years ago, it's unlikely that its creators guessed they had created the most powerful marketing vehicle imaginable. At the time, … [Read more...] about How To Convert More Customers With The Power Of Email Marketing
9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
A successful brand can be many different things, but there's one thing it definitely can't be: replaceable. Commoditization is every brand owner's worst nightmare-after all, if your audience can't … [Read more...] about 9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
Deep Dive Series:
Building Your Brand for the Long Run
A fully developed, perfectly executed brand concept is a beautiful thing to witness.
Like a stately brick townhouse framed by ivy, or a charming suburban split-level with a beautiful garden, there's … [Read more...] about Deep Dive Series:
Building Your Brand for the Long Run
How John Banquil Turned The Toughest Time To Own A Restaurant Into An Opportunity For Growth
Miss Details is proud to work with a variety of unique brands headed by brilliant entrepreneurs. To further support our communities, we periodically showcase some of these business owners whose … [Read more...] about How John Banquil Turned The Toughest Time To Own A Restaurant Into An Opportunity For Growth
Deep Dive Series:
How to Revisit + Revise Your Brand
Welcome back to our Deep Dive series on building a brand from the ground up. If you haven't read our earlier pieces in this series, I recommend going back to the beginning and starting from there! If … [Read more...] about Deep Dive Series:
How to Revisit + Revise Your Brand
Deep Dive Series:
Brand Building, From Planning to Practice
Welcome back to the Deep Dive Series on brand building. Hopefully you've already read our introduction to this five-part series as well as the second installment, which covers the initial groundwork … [Read more...] about Deep Dive Series:
Brand Building, From Planning to Practice
Deep Dive Series:
Beginning Your Brand
When The Bagnall Company came to us in 2014 for a brand 'refresh,' the Miss Details team realized this company needed more than just some paint and plaster-it needed a walls-down renovation. As … [Read more...] about Deep Dive Series:
Beginning Your Brand
Deep Dive Series:
Introduction to Building a Brand
Branding.
It's the way your business establishes and positions itself in the marketplace. It's how you connect with your customers, how you showcase your business's values, and how you cultivate a … [Read more...] about Deep Dive Series:
Introduction to Building a Brand