As human beings, and we are all fascinated by photographs. It’s not a surprise, we all carry cameras in our phones and take pictures of EVERYTHING.
In business, photographs are an integral part of our marketing message. Photographs attract attention.
Customers want to see what your product, service or process looks like, they want to see what you do and that you and your people are real. Photographs are a powerful part of the message that helps define the perception of your business. But here’s the rub, customers are more likely to respond positively to well-crafted, “readable” photographs that harness the psychology of effective composition. Well-made photographs tell your story clearly, quickly and dynamically. Well-composed photographs command attention, emotionally inspiring potential clients and appealing to viewers on a psychological level. While displaying your products, services and people in action, well-made photographs convey your credibility as a viable and professional company with whom they want to work. As your reputation of your company grows, those photographs, just like iconic logos, become a part of your company’s identity. When consumers think of you, they think of those photographs.