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3 Keys To Branding Success

Sep27

What makes your brand unique? What does your story tell your audience about your company? Are you nothing more than a logo or a tagline in the mind of your customer, or do you connect with them emotionally? The values your company stands for are just as important as the product or service you offer.

Here are three keys to crafting a brand that differentiates your business in today’s crowded marketplace:

Create A Brand Statement.

Your story encompasses the unique qualities of your brand that bring value to your customers. It goes to the heart of who you are, and builds an emotional connection with your buyer. If someone asks you what you do, and you can’t deliver a clear, 2-3 sentence answer, it’s time to rethink your brand statement! If you’re stumped on how to develop one, start by asking yourself these 4 questions: Who do you serve? What do you provide? Why do you care? How are you different? Now, combine your answers into several short sentences.

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Value of Branding: How Brand Awareness Generates ROI

Sep20

When should your company focus on brand awareness? The answer is yesterday. It’s impossible to spark interest in your business, boost engagement, and power growth without first establishing your brand in the mind of the buyer. The real value of branding is Brand Awareness. It boosts your ROI when it makes generating sales easier, improves customer satisfaction, and helps you foster relationships to promote growth.

 

Here are three important steps to help consumers become more familiar with – or aware of – your brand:

 

Establish A Memorable Identity.

Boost brand awareness by showing a little personality in all of your marketing efforts. Coca-Cola uses social media to connect with their customers and demonstrate their fun-loving spirit. A unique brand identity sets you apart from the competition, keeping your business front of mind when your prospect has a need. Producing a steady stream of informative, engaging, and entertaining content ensures that customers keep coming back for more, again and again. Read more

How to Reach Mobile Shoppers With Your Business

Sep16

Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more than three times through 2019. Similarly, Gartner reports that mobile commerce is currently driving 22 percent of digital revenue, a number that is expected to increase as shoppers continue to crave the convenience and immediacy mobile devices offer. Even the devices themselves are being shaped for purchasing power. For example, the Samsung Galaxy S7 has a big screen for easier digital store navigation, and the Samsung Pay feature acts as a digital wallet and allows for seamless in-store payments.

Regardless of whether or not your small business has a physical storefront, a smartphone sales strategy is imperative to stay competitive and fulfill your customers’ needs. Here are some best practices to keep in mind to reach mobile shoppers more efficiently. Read more

What Is Brand Strategy?

Sep13

Your brand is so much more than just your name, logo, or slogan – it’s the entire experience you provide to your audience. Your brand strategy establishes what your company is all about. It’s the pledge you make to your customers, the values you hold dear, and the personality you project. Every connection you make – from the messages on your website, to the customer service you provide, is an opportunity to grow and strengthen your brand.

A powerful brand strategy should:

Define Your Purpose.

Your brand isn’t your name, product, logo, or website – it’s all of the intangibles that make up your business. Your purpose serves as a key differentiator between you and your competition. Purpose can be seen in two different ways: functional and intentional. Your functional purpose relates to your commercial success, while your intentional purpose relates to your ability to be a positive force in the world. Having a clearly defined and effectively communicated purpose builds loyalty, and cultivating loyalty from your customers will yield more business. It inspires people to write about you, tell their friends about you, and serve as your brand ambassadors. Here’s more on defining your purpose. Read more

3 Ways To Use Pinterest To Rank High In Search Engines

Sep06

Think your business doesn’t need to be on Pinterest? Think again.
Pinterest is one of the most popular social networking sites for good reason – it has great visual appeal, taking beautiful images to a whole new level. Not only can your business benefit from establishing a profile on the site, it’s an excellent resource to discover new ways to promote your website or blog. No matter your niche, you’re bound to find great opportunities to extend your reach.

Here are three ways Pinterest can improve your search engine rank:

Participate In Conversations.

When registering to comment on a blog, include your website address in your profile. Leaving a comment on a post will then result in a link back to your site. By making thoughtful contributions to posts related to your industry, you’re establishing authority while growing website traffic. Pinterest is a great tool for locating popular blogs where your input will be valued. Search the Categories section to locate topics that fit your industry, click on a pin tied to a blog post, register with the blog, and contribute to the discussion. Read more

How Do I Know If My Business Needs a Rebrand?

Aug30

Your brand is so much more than just a logo or a slogan – it’s a promise and an expectation living inside the mind of your customer. Everything you do should be a reflection of the feelings you wish to generate when people experience your brand. If your business isn’t connecting with customers on a deep, emotional level, it may be time to consider a rebrand.

Here are three good reasons to rebrand your business:

You’ve outgrown your brand.

Your brand should convey who you are today. As your business inevitably changes over time, your branding should reflect that growth. If it hasn’t been updated – and no longer represents everything your business stands for – it’s due for a refresh. Read more

How and Why to Conduct a Brand Audit

Jun29

Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, you may discover that your identity has diverged from your original vision. Since brands tend to lose relevance slowly, it’s difficult to determine the precise moment that you should change – but a brand audit can help you decide if it’s time for a refresh.

Here are three steps to a successful brand audit:

Evaluate Your Identity.

Surveys provide an informative overview of customer perceptions. For the best results, ask open-ended questions, like:

  • How was your experience with our website?

  • Is our written material appealing? What do you like about it? What do you dislike about it?

  • How does our logo make you feel? What are your initial thoughts when seeing it?

  • What – if anything – would improve your opinion of this brand?

This article provides some useful tips for creating effective surveys.

Evaluate Your Strategies.

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Delivering Sensory Experiences Generates Recognition for Miss Details Design

May10

It’s a cluttered field out there when it comes to web design firms. We’re gratified to stand out from the crowd. Miss Details Design was recently recognized by Clutch, a Washington, D.C.-based research firm, as a Top Phoenix Web Designer. The research leverages Clutch’s proprietary methodology, mapping each firm’s focus on web design services against their ability to deliver world-class results for their clients.

We’re proud to be on the list!
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How to Raise Your Check Average Using Menu Psychology

Feb16

The mind is a complicated thing. The way people think and take in the world around them has an impact on all areas of life, including the average meal check at your restaurant. If you feel that your checks should or could be higher, the problem may be not in your food or service, but rather with the psychological effect of your menu design.

The design and strategy of your menu creates a strong psychological pull for your diners, drawing them to certain items and steering them away from others. If you understand menu psychology and implement it with your own menu, your average check will start to increase even without any actual changes to the menu choices.

 

Eliminate Dollar Signs

When people see a dollar sign, they almost instinctively hold their wallets a little tighter. Dollar signs remind the diner that they are about to spend money, and this can make people spend less. The brain automatically associates a dollar sign with cost, not gain, and your diners will spend less when they see the symbol. When presented with a menu without dollar signs, however, diners will spend more.

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February 2016 Wallpaper Inspirational Quotes

Feb01

February first brings new inspirational desktop wallpapers for your enjoyment.

Just click and then right click the larger image that appears and set as desktop background!

The secret of getting ahead is getting started  – Mark Twain

2016 free desktop wallpaper from missdetails.com - Mark Twain #Quote

Click the image to download

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