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The Power of Branding [Infographic]

May22

Many people are confused about what branding is and why they need it to help grow their business. This article does a nice job of summarizing what a brand is, why it is important and how to harness it to help improve your business. We thought it would make a great infographic to help capture some of the information. Enjoy!

Why do you need a brand?

Branding can help you stand out from your competitors, add value to your offer and engage with your customers.

Creating difference

Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s. Effective branding elevates a product or organisation from being just one commodity amongst many identical commodities, to become something with a unique character and promise. It can create an emotional resonance in the minds of consumers who choose products and services using both emotional and pragmatic judgements.

Rachel’s Organic Butter, for example, chose black for its packaging design so it would stand out from the typical yellow, gold and green colours (representing sunshine and fields) used by competitor products. The result is that the brand appears more premium, distinctive and perhaps even more daring than its competitors.

Adding value

People are generally willing to pay more for a branded product than they are for something which is largely unbranded. And a brand can be extended through a whole range of offers too.

Tesco, for example, began life as an economy supermarket and now sells a wide range of products, from furniture to insurance. But a consistent application of the Tesco brand attributes, such as ease of access and low price, has allowed the business to move into new market sectors without changing its core brand identity.

This obviously adds value to the business, but consumers also see added value in the new services thanks to their existing associations with the Tesco brand. Of course, this can work in reverse too: if consumers don’t like the Tesco brand in one product area, they’re less likely to choose the company’s offer in another product area.

Connecting with people

Creating a connection with people is important for all organisations and a brand can embody attributes which consumers will feel drawn to.

Apple’s original launch of the iPod, for example, catapulted the company from computer business to mass-market entertainment brand, with iPod marketing drawing heavily on people’s emotional relationship with their music.

By moving into music and film, Apple redefined what the company did and shifted its brand association to something that connects with larger numbers of people outside computing or creative community. They continued this shift with introduction of the iPhone, iPad and App Store bringing portable computing and its software into mainstream consumer culture. In doing so the brand has become more and more entwined on the lives of consumers making it incredibly powerful.

Read More…

Infographic_The-Power-of-Branding_2

May 2015 Designer Desktop Calendars

May01

April showers have brought May flowers in the form a blue lupine desktop wallpaper background.  Get inspired this month with a quote from Jim Rohn, “There are only three colors, ten digits and seven notes; it’s what we do them that’s important.”

Don’t forget, you can also download an annual 2015 desktop calendar, a beautiful wallpaper that will last all year here.

Check back here in June for more creative desktop calendars!

Most screens will use the size that is shown in the image (1920×1200), just click and then right click the larger image that appears and set as desktop background!

It’s What You Do, That’s Important

May 2015 free desktop wallpaper from missdetails.com -  Jim Rohn #Quote

click to download:
1280 x 1024 | 1920 x 1200  | 2560 × 1536

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Branding for an Emotional Connection [Infographic]

Apr16

We recently read an great article on strategies for emotional branding, and decided to synthesize some of the key information about why branding for an emotional connection is important as well as key statistics about emotionally engaged customers.

Most think that customers make buying decisions with a rational approach, analyzing details like features and financials. Not true. Over 50% of an experience is based on emotions. Emotions shape the attitudes that drive decisions and behavior. And, they impact behavior far more than technical or functional factors.

All buyers are influenced by their emotions. They just may not realize it. How customers care about your products/services may be unconscious, but these unconscious feelings can have a very concrete impact on your business. Emotional connections can determine the strength and length of a customer relationship. They drive passion, loyalty and advocacy.

Most organizations are much better at the material side, and the impact is clear. A recent Forrester Research survey revealed that 89% of consumers felt no personal connection to the brands they buy. Without that emotional bond, customers can be easily swayed to try a competitor’s product.

Now is the time to pursue a strategy focused on the human side of service—and to make a conscious choice to strengthen these emotional connections.

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April 2015 Designer Desktop Calendars

Apr01

It’s time to refresh your computer desktop with some beautiful photography and an inspiring quote. Get inspired this month with a quote from Henry Davide Thoreau, “This world is but a canvas to our imagination.” What can you dream up?

Don’t forget, you can also download an annual 2015 desktop calendar, a beautiful wallpaper that will last all year here.

Check back here in May for more creative desktop calendars!

Most screens will use the size that is shown in the image (1920×1200), just click and then right click the larger image that appears and set as desktop background!

The World is But a Canvas, Thoreau

April 2015 free desktop wallpaper from missdetails.com -  Henry David Thoreau #Quote

click to download:

1280 x 1024 | 1920 x 1200  | 2560 × 1536

Easter Eggs

Free April 2015 desktop calendar from missdetails.com - Easter Eggs

click to download:

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April Showers

Free inspiring April 2015 desktop calendar from missdetails.com - April Showers

click to download:

1280 x 1024 | 1920 x 1200 | 2560 × 1536

To enjoy (instructions): Click the image of the wallpaper you’d like, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. If that size doesn’t fit, click on the link that’s the right size for your screen and then right click the bigger image.  You’ll never forget what day it is!

Enjoy and look forward to more calendars next month!

Restaurant Marketing Trends + Tips [Roundup]

Mar11

3-Alton-Brown-altonbrown

 

10 Chef Blogs You Really Should be Reading (Slideshow)

To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else’s. For that reason, the skills that make someone a great chef – powers of observation, inquisitiveness, an eye for beauty – are also part of the skill set that can make someone a lively and engaging writer. You might be surprised by how many great chefs and food personalities have blogs that you should be reading.

10 Chef Blogs You Really Should be Reading (Slideshow)To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else’s. For that reason, the skills that make someone a great chef – powers of observation, inquisitiveness, an eye for beauty – are also part of the skill set that can make someone a lively and engaging writer. You might be surprised by how many great chefs and food personalities have blogs that you should be reading.

Read More…


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March 2015 Designer Desktop Calendars

Mar01

It’s time to refresh your computer desktop with some beautiful photography and an inspiring quote. Taking inspiration from nature, this month we feature a quote from one of favorite celebrities Ralph Waldo Emerson – “Adopt the pace of nature: her secret is patience.”

Don’t forget, you can also download an annual 2015 desktop calendar that will last all year here.

Check back here in April for more creative desktop calendars!

We have updated our desktop sizes and added a larger dimension for those of you with larger screens.

Most screens will use the size that is shown in the image (1920×1200), just click and then right click the larger image that appears and set as desktop background!

Adopt the Pace of Nature, Antelope Canyon

March 2015 free desktop wallpaper from missdetails.com -  Ralph Waldo Emerson Quote

click to download:

1280 x 1024 | 1920 x 1200  | 2560 × 1536

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February 2015 Designer Desktop Calendars

Feb01

It’s time to refresh your computer desktop with some beautiful photography and an inspiring quote. This month we feature a quote from one of favorite celebrities Audrey Hepburn – ” Elegance is the only beauty that never fades.”

Don’t forget, you can also download an annual 2015 desktop calendar that will last all year here.

Check back here in March for more creative desktop calendars!

We have updated our desktop sizes and added a larger dimension for those of you with larger screens.

Most screens will use the size that is shown in the image (1920×1200), just click and then right click the larger image that appears and set as desktop background!

Elegance is the Only Beauty That Never Fades.

February 2015 free desktop wallpaper from missdetails.com -  Audrey Hepburn Quote

click to download:

1280 x 1024 | 1920 x 1200  | 2560 × 1536

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How Effective Branding Can Impact Your Bottom Line

Jan13

branding ROI
4 Tips to Get You Started Today

Branding is not just about getting your target market to choose you over the competition, but about convincing your prospects that you are the only one who can provide a solution to their problem. Your brand is an asset that has direct monetary value. According to Market Street Research, numerous studies indicate that the strength of a company’s brand has direct impact on financial metrics like sales effectiveness, market share, and margins. The investment you make in your brand will provide a monetary difference in both the short-term and long-term.

Here are four ways effective branding can impact the bottom line in business-to-business marketing:

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2015 Desktop Calendars

Jan01

Happy New Year! Please accept these beautiful 2015 desktop calendars as our gift. This month, we have created annual 2015 calendars with inspiring views and dreamy photography lovely enough that you will want to keep it on your desktop all year long. Not to worry, our monthly calendar series will return next month, if you are one of the lucky ones to have two monitors, you can have an annual calendar wallpaper and a fresh monthly calendar every month of 2015.

Check back here in February for more creative desktop calendars!

We have updated our desktop sizes and added a larger dimension for those of you with larger screens.

Most screens will use the size that is shown in the image (1920×1200), just click and then right click the larger image that appears and set as desktop background!

 Dusk in famous Piazza Navona

2015 free desktop wallpaper from missdetails.com - Piazza Navona, Rome Italy

click to download:

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Desktop Calendars for December 2014

Dec01

Follow my blog with Bloglovin
December is appropriately National Safe Toys and Gifts Month.  We wish you a month of joyous celebration. These winter themed desktop calendars should keep you company until the new year. If you need some peace of mind and focus we recommend the Winter Solitude, if you get a little out of your routing during the holiday season why not honor the distraction with…Squirrel!

Check back here in 2015 for more creative desktop calendars!

We have updated our desktop sizes and added a larger dimension for those of you with larger screens.

Most screens will use the size that is shown in the image (1920×1200), just click and then right click the larger image that appears and set as desktop background!

Safe Toys + Gifts Month
December 2014 free desktop wallpaper from missdetails.com - Toys + Gifts
click to download:
1280 x 1024 | 1920 x 1200 | 2560 × 1536

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