What makes your brand unique? What does your story tell your audience about your company? Are you nothing more than a logo or a tagline in the mind of your customer, or do you connect with them emotionally? The values your company stands for are just as important as the product or service you offer.
Here are three keys to crafting a brand that differentiates your business in today’s crowded marketplace:
Create A Brand Statement.
Your story encompasses the unique qualities of your brand that bring value to your customers. It goes to the heart of who you are, and builds an emotional connection with your buyer. If someone asks you what you do, and you can’t deliver a clear, 2-3 sentence answer, it’s time to rethink your brand statement! If you’re stumped on how to develop one, start by asking yourself these 4 questions: Who do you serve? What do you provide? Why do you care? How are you different? Now, combine your answers into several short sentences.