blog


How to Strengthen You Brand Story with Professional Photographs

Jul14

As human beings, and we are all fascinated by photographs. It’s not a surprise, we all carry cameras in our phones and take pictures of EVERYTHING.

In business, photographs are an integral part of our marketing message. Photographs attract attention.

Telling your brand story with photography Customers want to see what your product, service or process looks like, they want to see what you do and that you and your people are real. Photographs are a powerful part of the message that helps define the perception of your business. But here’s the rub, customers are more likely to respond positively to well-crafted, “readable” photographs that harness the psychology of effective composition.   Well-made photographs tell your story clearly, quickly and dynamically. Well-composed photographs command attention, emotionally inspiring potential clients and appealing to viewers on a psychological level.   While displaying your products, services and people in action, well-made photographs convey your credibility as a viable and professional company with whom they want to work. As your reputation of your company grows, those photographs, just like iconic logos, become a part of your company’s identity. When consumers think of you, they think of those photographs.

“Okay, you got me, I need photographs. All photography is psychological,
do I really need to hire a professional?”

Of course I am going to say a most emphatic YES! But, as a professional, what else would I say? Like any field, a professional brings experience, creativity and a deep understanding of the conceptual and technical nuances of the field. RickDelia-photography

At it’s foundation, visual psychology forms the concrete of a photograph’s concepts of composition. Everything from rule of thirds, to readability, are based in how human beings perceive and respond to two dimensional images. These concepts harness our human preferences of odd numbers, asymmetry, color, strategically-placed, well-executed light, eye movement and many others to create compelling photographs. A professional photographer spends a career honing that understanding, becoming more and more adept in creating images that inspire, inform and even influence potential clients’ perceptions of a company.   

Setting up a brand photoshoot

In addition, photographers strive to create understandable, “readable” images. The ease by which one may “read” the image, influences a viewer’s positive or negative reaction to an image, and to the presenting business. Poor composition, and technical misfires create visual noise that obscures key elements in the image, interfering with readability. As human beings notice this, often on a subconscious level, viewers become uncomfortable inside the image. At the very least, an uncomfortable viewer turns away, turns the page and ignores the message, at the worst, the viewer’s discomfort actually results in a negative impression of your brand.

YIKES!

Well-crafted photographs are readable, technically clean and compositionally interesting. They reach off the page and seize a viewer’s attention. They make an impact. Well-crafted images communicate clearly, create connections with their viewers and often inspire an emotional response whether that is empathy, excitement, concern or a general wave of “this is a great company” feelings. While becoming an integral part of a company’s brand identity, well-made photographs convey quality, professionalism, effectiveness while increasing the performance of the message!

Guest blogger, Rick D’Elia, is a commercial and editorial-style photographer who thrives on enabling clients to put their best photographic feet forward while telling their visual stories. He has worked with National Bank of Arizona, Banner Health, The Arizona Republic, The Guardian, Corbis Images, Save the Children, Guidance Aviation, and many others across the 24-year spectrum of editorial and commercial photography endeavors.  See more of his work here.

July 2014 Desktop Calendars

Jul01

June is National Ice Cream Month and the third Sunday of the month as National Ice Cream Day.

Mint chocolate chip tops our list! What is your favorite flavor?

Check back here in August for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

July is National Ice Cream Month
July 2014 free desktop wallpaper from missdetails.com - National Ice Cream Month!
click to download:
1024 x 768 | 1600 x 1200 | 1920 x 1080 | 1900 x 1200


African Giraffe Sunset


click to download:
1024 x 768 | 1600 x 1200 | 1920 x 1080 | 1900 x 1200

4th of July Sparkler

click to download:
1024 x 768 | 1600 x 1200 | 1920 x 1080 | 1900 x 1200

To enjoy (instructions): Click the image of the wallpaper you’d like, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. If that size doesn’t fit, click on the link that’s the right size for your screen and then right click the bigger image.  You’ll never forget what day it is!

Bonus: If you are in marketing, our National Month series might help you develop a monthly theme for  your company’s marketing or social media efforts.

Enjoy and look forward to more calendars next month!

+Tanya Gagnon

 

June 2014 Desktop Calendars

Jun01

June is National Rose Month. “Some people grumble that roses have thorns; I am grateful that thorns have roses.” ― Alphonse KarrA Tour Round My Garden

Check back here in July for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

June is National Rose Month
June 2014 free desktop wallpaper from missdetails.com
click to download:
1024 x 768 | 1600 x 1200 | 1920 x 1080 | 1900 x 1200


Seaside Dreams


click to download:
1024 x 768 | 1600 x 1200 | 1920 x 1080 | 1900 x 1200

Caiman Close-Up

click to download:
1024 x 768 | 1600 x 1200 | 1920 x 1080 | 1900 x 1200

To enjoy (instructions): Click the image of the wallpaper you’d like, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. If that size doesn’t fit, click on the link that’s the right size for your screen and then right click the bigger image.  You’ll never forget what day it is!

Bonus: If you are in marketing, our National Month series might help you develop a monthly theme for  your company’s marketing or social media efforts.

Enjoy and look forward to more calendars next month!

+Tanya Gagnon

 

May 2014 Desktop Calendars

May01

May  is national hamburger month.  We love  Rehab Burger and Houston’sWhere is your favorite place to get a hamburger?

Check back here in June for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

May Flowers: Pink Tulips
May 2014 free desktop wallpaper from missdetails.com
click to download:
1024 x 768 | 1600 x 1200 | 1920 x 1080 | 1900 x 1200

Read more

April Desktop Calendars 2014

Apr15

April is national math awareness month. Where would we be without math? Love it or hate it we all need it. Enjoy

Check back here in May for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

March is National Math Awareness Month
April 2014 free desktop wallpaper from missdetails.com
click to download:
1024 x 7681600 x 12001920 x 10801900 x 1200

Read more

March Desktop Calendars 2014

Apr15

March is national peanut month. I am sure many of you will be celebrating by enjoying a bag of your favorite peanuts at the ball park since Spring Training is in full swing!

Check back here in April for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

March is National Peanut Month
March 2014 free desktop wallpaper from missdetails.com
click to download:
1024 x 7681600 x 12001920 x 10801900 x 1200

Read more

February Desktop Calendar 2014

Apr15

January is national cancer prevention month. Sadly there are so many forms of this disease, take time this month to be aware of your family history and see how you can live a healthier life.

Check back here in March for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

February is National Cancer Prevention Month
February 2014 free desktop wallpaper from missdetails.com
click to download:
1024 x 7681600 x 12001920 x 10801900 x 1200

Read more

January Desktop Calendar 2014

Apr15

January is national hot tea month. You can drink hot tea on a cold day to warm you up and on a warm day to cool you down. Tea is a good idea any time. Celebrate the month with your favorite brew.

Check back here in 2014 for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

January is National Hot Tea Month
January 2014 free desktop wallpaper from missdetails.com
click to download:
1024 x 7681600 x 12001920 x 10801900 x 1200

Read more

December Desktop Calendars

Dec02

December is Read a New Book Month, what book will you choose?

Check back here in 2014 for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

December is Read a New Book Month
Free inspiring December desktop calendars from missdetails.com
click to download:
1024 x 7681600 x 12001920 x 10801900 x 1200

Read more

November Desktop Calendars

Nov01

November is National Recycling Awareness, let this desktop calendar remind you to recycle all month long.

Check back here in December for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

October is National Recycling Awareness Month
Free inspiring November desktop calendars from missdetails.com
click to download:
1024 x 7681600 x 12001920 x 10801900 x 1200

Read more


Sidebar