Today is the first day of fall, and we are noticing seasonal changes in brands. Starbucks launched a campaign to offer their Pumpkin Spice Latte to one city before all others. In addition to special … [Read more...] about Seasonal Branding for the first day of fall
Test stores and limited time offerings
When adding new offerings to the menu, we suggest testing first. Some brands test by adding items in specific stores first, while others engage in a company wide limited-time offering, and then … [Read more...] about Test stores and limited time offerings
The Skinny trend in menu items
Low-calorie drinks have been rising in popularity since 2008 when Bethenny Frankel debuted her “Skinnygirl Margarita” on her reality show. Since then, restaurants, grocery stores, and coffee shops … [Read more...] about The Skinny trend in menu items
Restaurants and Orange
It takes more than a culinary arts degree to ensure success for any restaurant. Marketing and business schools offer necessary skills and practices, like the power color plays over the customer. We … [Read more...] about Restaurants and Orange
7 Trending Topics for restaurants
It’s 2011, and most restaurant websites need to catch up. Here is an in-depth article on why restaurant websites are stuck in 1999: http://www.slate.com/id/2301228/ While you’ve (hopefully) jumped … [Read more...] about 7 Trending Topics for restaurants
Branded table tents
As we mentioned Wednesday, table tents must have the same look and feel as the rest of the marketing materials that a restaurant uses. Kona Grill uses their table tents for seasonal promotion, and … [Read more...] about Branded table tents
Table tent uses
The table is the point of purchase (POP) in most restaurants. This makes the table tent a valuable piece of advertising real estate. A table tent narrowly targets a restaurant’s market – the guest … [Read more...] about Table tent uses
Blue Cocktails
Blue design isn’t appealing to the senses in the food realm of restaurants, but behind the bar, it’s a different story. People are hard-wired to associate blue food with things that are toxic or will … [Read more...] about Blue Cocktails
Let’s face it, people don’t like blue food
If you’re designing a restaurant there are certain colors to stay away from, and blue is one of them. Blue and purple are associated subconsciously with toxins and spoiled food. Why? Blue foods are … [Read more...] about Let’s face it, people don’t like blue food