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Miss Details, Scottsdale, Arizona

Miss Details, Scottsdale, Arizona

Brand Strategy, Graphic Design, and Social Media

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Establishing a brand image that stands out

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A quick quiz (don’t worry, you pass):

1.    What’s red, made it so Santa Clause was jolly and round, likes polar bears, is a tasty drink and “Gives the world a ….”?

And for question #2, same genre, different product. Good luck!

2.    What’s green, adventurous, male, a daredevil, and energizing? “Do the…”

Did you figure it out? Coca-Cola and Mountain Dew have established great brand images and consumer expectations. But can companies without multimillion dollar marketing budgets do the same? Here are a few tips:

  • Establish consistent colors. Your website, blog, and Twitter account should all look and feel similar. Reinforce your brand through every media outlet.
  • Logo: design (preferably hire a professional to design) a logo for your company. Put it on everything, even in-house documents.
  • Induce emotion: make sure everything associated with your company name makes your potential consumer feel the way you want them to feel. (link to Article on logos)
  • Use social media: tweet, blog, and update Facebook about things that are relevant to your field
  • Develop a mascot (follow ours on twitter: @doggydetails )
  • Follow through with your customer. Make sure they are getting what they were promised, in terms of experience, service, and products.

Filed Under: Brand Strategy, Design 101

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Proud to be branding services-based businesses since 2004 in Scottsdale, Arizona and around the world.

602-633-4332
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