If you’re designing a restaurant there are certain colors to stay away from, and blue is one of them. Blue and purple are associated subconsciously with toxins and spoiled food. Why? Blue foods are … [Read more...] about Let’s face it, people don’t like blue food
In honor of National Beer Drinking Day…
In honor of National Beer Drinking Day, and just because it’s Friday, we wanted to explore the art of brew making. How do people find inspiration for their popular brews? If an establishment serves … [Read more...] about In honor of National Beer Drinking Day…
4 tips to increase profit with drink menus
Define your liquor cost. Restaurants calculate liquor costs many different ways - some include juices, garnishes, and Red Bull while others only account for beer, wine, and liquor. After you've … [Read more...] about 4 tips to increase profit with drink menus
How typography influences menu design
In a previous post, we discussed a little bit about how typography can impact a menu, but we barely scratched the service on the influence it has on the restaurant brand experience. A menu’s … [Read more...] about How typography influences menu design
The design of wine labels- uncorked
Not everyone is a wine expert, and sometimes we need a little help in choosing a bottle. Do we ask for help? Occasionally, but usually we just look at the label and find one that looks best, or sends … [Read more...] about The design of wine labels- uncorked
Wine Tasting- A sensory experience
Tasting wine is a truly sensory experience. From the moment the cork comes out of the bottle with a faint “pop,” to actually drinking and tasting the wine, all the senses are engaged. First, you … [Read more...] about Wine Tasting- A sensory experience
Menu Covers
In a restaurant, “menu” can mean two things: the food served at a particular restaurant, or the object you hold in your hands to learn about the items being prepared. As a restaurateur, it is easy to … [Read more...] about Menu Covers