I’m getting busy and I think I need help, but how do I find help? How can I be sure I’m not making a big mistake? How do I hire the right person? Can I afford to find help? Can I afford not to find help? How much can I afford to lose on a bad hire? Starting and running a business can be … [Read more...] about Using Technology to Find Your Perfect Employees
Evoking a Feeling with a Logo
Another great article from Business week, by David Kiley How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill to the brand Brown is certainly a color that communicates coffee. So, when you order a cup of the new Pike Place coffee at Starbucks (SBUX) … [Read more...] about Evoking a Feeling with a Logo