Although I am only responsible for the visual aesthetics of a menu I find my self helping my clients with the actual cuisine and drinks. One way to enhance a menu as well as profit is to pair drinks that compliment entrees. The main concept behind pairings is that certain elements (such as texture … [Read more...] about Menu Design: Pairing Cocktails and Cuisine
Pursuing Big Ideas
Innovators at the 2008 IdeaFestival offered the following suggestions on how to come up with new ideas: … [Read more...] about Pursuing Big Ideas
Using Technology to Find Your Perfect Employees
I’m getting busy and I think I need help, but how do I find help? How can I be sure I’m not making a big mistake? How do I hire the right person? Can I afford to find help? Can I afford not to find help? How much can I afford to lose on a bad hire? Starting and running a business can be … [Read more...] about Using Technology to Find Your Perfect Employees
Evoking a Feeling with a Logo
Another great article from Business week, by David Kiley How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill to the brand Brown is certainly a color that communicates coffee. So, when you order a cup of the new Pike Place coffee at Starbucks (SBUX) … [Read more...] about Evoking a Feeling with a Logo