The most basic function of a business card is to pass on your information. But your card might be telling potential customers something else. Make sure you create the memory you want. Think about your own experiences when you receive a card. Is it flimsy or rigid? Does it look like 50 other cards … [Read more...] about What Does Your Business Card Say Behind Your Back?
I just had to recognize the updated branding of a team close to my heart. I became part of the Red Sox nation when I met my husband about 10 years ago, and although I can't talk the talk, the Red Sox have really been the only team I love to watch! To me the Red Sox have always been one of the … [Read more...] about Red Sox Update Their Logo
Below is an article is written by Tom Hayes and Michael S. Malone of the Wall Street Journal. Retailers will eventually recover from the consumption tailspin that threatens this holiday season. But quite apart from the recession, there are other, profound changes underway in the retail sector. As … [Read more...] about Marketing on the Web: How to Profit From Social Networking
I remember having to memorize the periodic table in high school, not sure if I could tell you how I use that information in my graphic design career. Here are two periodic tables that are much more relative. The Periodic table of Branding created by Kolbrener, where you rollover each branding … [Read more...] about The Science of Design
In today’s economic downturn it is important to create your own personal brand. I see many people turning to non-traditional streams of income to make ends meet. Many people have added a network marketing or multi-level marketing business, or use blogging as income, or Ebay or Etsy stores etc… Even … [Read more...] about Personal Branding
As a wanna-be foodie I not only enjoy cuisine but all aspects of food service - ambiance - music, lighting, texture and design, service, and of course the graphics. All these details enhance the overall experience of the cuisine. Creativity of a menu makes it more exciting especially if you learn … [Read more...] about Menu Design: Pairing Beer with Thanksgiving Dinner
Although I am only responsible for the visual aesthetics of a menu I find my self helping my clients with the actual cuisine and drinks. One way to enhance a menu as well as profit is to pair drinks that compliment entrees. The main concept behind pairings is that certain elements (such as texture … [Read more...] about Menu Design: Pairing Cocktails and Cuisine
Innovators at the 2008 IdeaFestival offered the following suggestions on how to come up with new ideas: … [Read more...] about Pursuing Big Ideas