No matter the type of business you operate, the point of purchase (POP) area is key to making a sale. With 70% of buying decisions made at the POP, your POP marketing display is critical. Make sure your POP displays align with your brand – by using your brand handbook – and make an impression on your buyers.
Some common POP marketing materials include:
- Tradeshow/expo booth. Banners, fliers, and pamphlets are just a few of the items businesses can display at a tradeshow or expo. In a tradeshow/expo environment, you need your POP display to grab the attention of your target market and stand out from nearby booths and competitors .
- Cash register. Your customer is at the register ready to hand over cold hard cash, so this is your opportunity to convince them they need to purchase other items.
- Restaurant table. Your menu, table tents, and check presenter inserts are all great options for POP materials. Timeliness is important in a restaurant environment. For example, you don’t want to have dessert advertised in a check presenter. Opt instead for a gift card purchase or email newsletter signup.
- Online checkout page. Utilize technology through product pairings. Amazon does this extremely well by suggesting what the customer might like throughout the checkout process.
- On tables during a presentation. A breakdown of services for reference during a presentation.
Do you need help or have more questions about POP? Please let us know.