You meet a lot of people; attending tradeshows, meetings at Starbucks, going to informational seminars. You get the idea – the people you meet start to stack up. How do these people remember you? I can guarantee they aren’t walking around with a Polaroid taking pictures of everyone to remember the details. Instead, they’re taking your business card.
So what does that little 3 ½ x 2 inch piece of glorified paper say about you? Does it embody what you do? Does it display how much you care about every single one of your customers and their specific needs? Does it show the details that you carefully manage that make a huge difference? Most importantly, does your card reflect your company values and mission?
Your business card is speaking for you when you have no voice. Make sure it says what you want it to.
Other Business Card resources:
Here are some amazingly creative business cards.