Purple is heavily associated with royalty, wealth, prosperity and sophistication. This is because the cost of purple dye was expensive, and only the very wealthy could afford to have purple clothing. Today, purple is seen as uplifting and calming to the mind and nerves. At the same time, it offers a sense of spirituality and encourages creativity by expanding our awareness. 
While viewing the color purple stimulates brain activity used in problem solving, too much of the color purple can promote or aggravate depression in some. It is one color that should be used extremely carefully and in small amounts by those who are vulnerable to these depressed states. Purple also supports the practice of meditation, promoting harmony of the mind and emotions, contributing to mental balance and stability.
Purple combines the stability of blue and the energy of red, and according to surveys, almost 75% of pre-adolescent children prefer purple to all other colors. For that reason, bright purple is a good choice when promoting childrens’ products. Using purple can also lend an air of mystery or magic. Light purple shades like lavender, can be viewed as feminine or romantic. Dark shades of purple can be considered a wealthy color. Adolescent girls are most likely to select nearly all shades of purple as their favorite color.