Brand Sense by Martin Lindstrom is a must read for the progressive marketer. Lindstrom focuses on the immense power the five senses have in influencing how consumers feel about brands. He analyzes how the most successful brands today, like Apple and Coca-Cola use sensory branding to entice consumers and create a community of raving fans.
Lindstrom delves into the psychology behind consumer preferences and translates the science into something readable, giving examples of brands that incorporate scent, sound, touch, taste, and sight into their brand experience. This multi-sensory encounter makes the brand more memorable, and increases brand loyalty.
Lindstrom’s other works include Buyology, Brand Child, Brand Building, and Clicks, Bricks & Brands.
If you’re interested in reading Brand Sense, click here to order!