Every business owner knows the importance of branding. It’s what helps get the word out, create company recognition and authority, and build a positive business image. The problem is that not all branding efforts are equal and some don’t quite hit the mark. If it feels like the branding on your company’s website isn’t as strong as you’d like it to be, and you’re not sure what to do about it, this guide will prove essential. Competition is tough here in Arizona and your company needs to stand out.
Here are some of the most effective ways to improve branding on your Arizona-based company’s website.
You Need to View the Site as a Visitor
This first tip sounds easy but it can be hard to do. You need to step out of your role as a business owner and instead look at the website with fresh eyes, and see it as a visitor or customer. What’s the experience like? Do you immediately understand what the company is about and what it offers? Is it clear who it’s trying to appeal to? Is the branding consistent throughout the site?
If you find this task too difficult, try having an outside person do the exercise and give you feedback. You may be surprised by the results.
Is the Contact Information Visible on Each Page?
Visitors need to be aware of what business site they are on at all times, no matter how deep into the site they go. This means the company name and contact information need to be displayed on all pages. If you have a company logo, it also needs to show up on each page. Remember, you are trying to create brand recognition.
Use Proven Tips for Content Placement
And it's more than just making sure your contact information and logo show up on each page, the positioning also matters. When visitors land on your page it's natural for their eyes to first look at the top left of the screen, and then scan it sideways to the top right and then downwards. That means the most prominent positioning is at the top left of the page.
Don’t Wait to Make Improvements
The final tip is to take all the information you have learned and make the changes right away. The longer you wait, the more potential sales you’re missing out on. If your current hardware isn't up to par and is holding you back in terms of making updates, then it's time for upgrades. You may need to look into a new Arizona fiber internet provider that can meet your needs and even a new desktop that is better suited to business owners.
Computer equipment and a reliable internet connection shouldn’t be holding you back from doing your job.
Build Your Online Presence - Improve the Branding
Improving the branding on your company's website is a great way to build an online presence and name recognition. It often requires several steps to be effective and you'll need to stay on top of them, constantly assessing your efforts and visitor data.