2012 is upon us and before you throw away all those holiday cards, take a minute to learn what to do and not to do for next season. The cards that made a more memorable impression were the ones that showed more of the business’ personality, rather than the generic ones, right? The holiday season is a perfect time to send out well-wishes and thank yous, but there is no need to shy away from branded materials when sending out cards. Below,we showcase great examples of digital and printed holiday cards that we created for the 2011 season.
This year’s Arizona Technology Council holiday card featured design elements based on their new logo. The “nodes” in the logo transform into festive ornaments and announce the celebration of the 10 years the Technology Council has existed. The email blast replicates the printed piece in design, but is formatted to be digitally appealing.
This holiday card’s purpose was two-fold. The printed piece was created specifically for Miss Details Design’s clients to announce the two businesses (Miss Details Design and Tempo Creative) coming together in 2012. The front is an ornament composed of winter celebratory words, branded with Miss Details Design colors. The card opens to reveal the Time’s Square ball filled with New Year’s themed words and phrases branded with the colors of Tempo Creative. This piece not only brings warm greetings, it also helps introduce the new direction for 2012. The email blast focuses less on the merger of two companies, but contains similar visual elements to the printed card. Since the companies will be working under the newly re-banded Tempo Creative name, there was no need to confuse current Tempo relationships with the Miss Details brand message.
Carat Smart’s tagline, “Simply Brilliant,” is truly brought to life through their 2011 holiday card. The simple, yet majestic look of Carat Smart’s brand was incorporated into the holiday cards with bokeh photography and sparkling diamonds.
Eagle Luxury Properties builds exquisite homes and then provides concierge services for property owners. One of the many services they provide is holiday decorating, and is featured in their holiday email blast.
