It’s a digital world out there – smartphone usage increases everyday, tablet use has exploded, and integrated marketing campaigns are everywhere! But what would all of these aspects of digital marketing look and feel like if a brand hadn’t been established? Marketing is about values – if you don’t know your values and who you are, you can’t market, you can’t establish a brand, and you can’t create integrated materials and strategies.
But it’s also a branding world – consumers are overwhelmed with choices, images, advertisements, and sales. One factor leads the consumer to make a choice: brand loyalty. Are you a Mac or a PC? Coke or Pepsi? Nike or Adidas? While these choices were traditionally impacted by advertisements, they are increasingly impacted by website design, social media presence, and search engine ranking. Companies now focus on creating connections with consumers and among consumers. It is growing more and more difficult to connect with consumers without digital marketing, and without a brand, it is impossible for consumers to even be aware a company exists. In today’s world, branding and digital are no longer options on a checklist. They are essential to every marketing strategy.
Branding provides creative direction for every piece of marketing collateral a firm will ever use. From press releases to website design, social media voice, and email signatures, a well-branded company is consistent and easy to identify and understand. Steve Jobs said, “…it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.”His quote illustrates the fact that companies need unique brands to stand out, and need to truly embody their brand to survive. Companies that can’t keep up in the quickly evolving market will disappear like Pontiac, Borders, and Circuit City.
The growing importance of digital marketing and brand strategy is a key factor in the merger between Tempo Creative and Miss Details Design. For over a decade, Tempo has been Arizona’s premier web design and digital marketing firm. Miss Details Design is recognized for its brand strategy and creativity, and Tempo can now offer these crucial services in addition to our award-winning digital services. Tempo and Miss Details are proud to be Arizona’s powerhouse of both online and offline marketing design to maximize ROI for all our clients.