“I unequivocally recommend Miss Details for branding, identity, and design work. They regularly over-delivered and created a brand identity that truly speaks to my prospects. Plus, Tanya is really smart and speaks our language. The conversation was never about design for design sake, but rather, about the value it would deliver.”
M. Castelazo, Founder & Chief Content Strategist
How a New, Niche Brand Drove New Growth
Castelazo Content is a B2B demand generation and sales acceleration firm that specializes in helping technology and finance businesses deliver the right content at the right time in order to drive sales.
When the Castelazo team approached Miss Details, the company was called Castelazo Marketing. This name lumped them in with general marketing agencies and didn’t convey their unique niche. As a result, the team was fighting an uphill battle to attract and close clients that were the right fit for their firm. In addition, the original, more feminine brand image didn’t resonate strongly with their predominantly male audience nor translate well across different platforms.
That’s when Castelazo turned to Miss Details for a new name, tagline, and brand identity that reflects their laser focus on content and unique talent for synthesizing complex information into clear content.
To maintain the brand equity Castelazo Marketing had spent years building, while clarifying their core services and sought-after skillset, Miss Details lead naming and tagline workshops resulting in the new company name and tagline of:
Translating Insights into Results
Our team used this new name and tagline as the foundation for Castelazo’s new brand identity, which reinforced the specific services and talents that make them unique. The new logo communicates their deep grasp of their clients’ businesses and how they connect with their audience. Complementary imagery and textures emphasize communication, connection, transparency, and reflection — all values that drive Castelazo’s approach.
Finally, Miss Details collaborated with Castelazo to create an in-depth booklet to educate potential clients and promote their services. Their in-house writers provided extensive content for the booklet but needed a designer’s help organizing and formatting the information so it would be engaging, impactful, and easy to digest. With our help, Castelazo now has a booklet that is so effective at conveying their value that they use it as the cornerstone of all sales presentations.
Castelazo Content’s new company name, tagline, brand identity, and marketing materials have empowered them to niche and grow their business. Now that their branding and collateral clearly communicate what they do and why they’re unique, Castelazo has attracted larger clients (including Boeing and ASU) and cemented their reputation as the go-to expert for technology content.