… for the brand that’s ready to evolve.
You know branding is an essential piece of your small business marketing, and you’ve done some serious work to reflect that. You’ve worked either on your own or with a team to nail down your brand identity—who you are, who you serve, what sets you apart from your competition, and what values run through every aspect of your business.
But when it comes to visually communicating that identity to your audience, there’s a disconnect.
When you close your eyes, you can almost see the look and experience the feeling of your brand. Maybe it’s warm and inviting, filled with soft edges and autumnal colors. Maybe it’s sleek and minimalist, with chrome accents and sans serif fonts.
But the tools you’re working with right now don’t allow you the flexibility to convey that look. You’ve tried dozens of Canva templates and even employed a few freelance designers, but the results have always felt disjointed, cookie-cutter, and just not quite right.
You know in an ideal world you’d have more money, time, and resources to sink into robust messaging and design guides to nail your brand. That’s not the reality for a small business—but it doesn’t mean you can’t achieve branding magic.
What you need is a streamlined visual roadmap.
Miss Details’ Brand Snapshot service gives you a jumpstart on visually communicating the value of your brand to your audience. Throughout our work with over 800 clients, we’ve honed our ability to ask thought-provoking questions that give us deep insight into your brand. We then translate your answers into emotionally engaging visual standards that are robust enough to make your brand recognizable, but flexible enough to evolve with your personal style and creativity.
The Brand Snapshot Process
DISCOVERY
Our process begins with a detailed questionnaire and virtual kickoff meeting where we’ll take a deep dive into your current brand identity, as well as any design work you’ve already done—whether it’s an established logo or a preferred color palette.
SNAPSHOT CREATION
We’ll combine your brand information with research on your industry, and use our expert eye to create enhanced visual design ideas that evoke the emotions, core values, and personality of your brand.
FINAL DOCUMENT
You’ll receive a streamlined strategic document outlining your unique visual brand standards and examples of what those standards could look like in practice. This includes a snapshot of all the new elements working together to give you that feel you’ve been searching for.
You’ll walk away from the Brand Snapshot armed with…
A 5-7 page visual roadmap with examples of branded stock photography and design elements to serve as a jumping off point for any freelance or internal designer.
Specific elements to create brand recognition, such as brand fonts, primary and secondary colors, and logo usage.
Deeper knowledge of the reasoning behind your brand’s design elements, so you can continue to make creative choices aligned with your brand.
A tool to use for brand presentations to prospective landlords and investors.
Please note that our Brand Snapshot service does NOT include brand strategy development or logo design. However, many of our clients have chosen to continue working with Miss Details for such services following the Brand Snapshot.
Brand Snapshot Pricing Information
The starting price for the core Brand Snapshot is $3,000. However, final pricing may be higher depending on the number of options you’d prefer in your final document. We are happy to discuss pricing for your brand’s specific needs and requests during your free 30-minute Discovery Call.