All posts in design insights

How To Successfully Establish Your Company Branding


The branding behind your company lets everyone know who you are and what you do. It is what sets you apart from other companies, and gives you a sense of credibility. When someone thinks of your organization, they think of the products you produce and the services you offer. Plus, keep in mind that part of the reason a consumer may choose to purchase one of your goods may be due to your name alone. What are you doing to ensure that you are reputable and unique? This article will tell you exactly what you need to know in order to not only promote your company branding but also do it successfully.


Know your target audience

Before you begin creating an original company brand, you must know your target audience. Who are the consumers that will be using and purchasing your particular goods and services? Choosing the right demographic to target will allow you to also create items that will better sell with that particular group. What are their interests? Lifestyle habits? Even consider factors such as their income, occupation, location, age and so on.

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Ways to Instantly Improve Your Company Website


Your website is the backbone of your company since so many customers are spending time online. There’s truly no way around not having an engaging site if you want to attract more customers to your business and increase your sales numbers.

Here are a few tips and tricks for how you can instantly improve your website today. No longer do you have to sit around guessing or hoping that what you’re doing is making a difference. Spend time analyzing your current website, what you feel is and isn’t working, and weaving in the following suggestions as you go. Read more

Design Is Meaningless Without Strategic Direction


People frequently describe themselves as right-brained or left-brained – meaning they’re either analytical and verbal, or creative and visual. A strong brand, however, must be all of these. The best brands are a synthesis of sound strategy (left brain) and unique creativity (right brain). That’s why your organization needs a brand manager to provide strategic direction, and a creative director to oversee your creative process.


Why You Need A Brand Manager

An effective brand manager is a great leader, serving as an evangelist to build enthusiasm and passion around your brand. They wear many hats – from marketplace research, to marketing development, to overseeing promotional activities, to analyzing pricing and sales. Your brand manager ensures that the brand is accurately defined in all internal and external communications. A clear brand message gives employees a sense of purpose, an understanding of the company’s mission, and the motivation to deliver on your brand promise. Your brand manager is charged with safeguarding your company’s reputation by ensuring that employee actions are consistently in sync with your brand.

Establishing the right strategic direction is crucial to the success of any organization – impacting every facet of a brand’s products, communications, and marketing. As the architect of your brand’s image, a good brand manager recognizes valuable opportunities to help your brand grow long-term. A proactive approach to growth prevents the brand from being defined by people outside your company. Check out this article to discover five things all successful brand managers do. These fundamental skills are applicable regardless of your product category, geographical location, or industry.

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Where to Start When Designing a Restaurant Menu


109 seconds. That’s how long your average guest spends studying the menu. You have all of two minutes to assure them that they’ve chosen the right restaurant – so your menu design, item descriptions, and menu configuration had better be up to the task. Below are a few important details to consider when designing your restaurant menu.


Descriptions – Dish names and descriptions are the heart of your menu, so phrasing that appeals to the senses is a must:

  • Nostalgic. Sentimental language builds a powerful emotional connection with your guests. Using words like “traditional” and “homestyle” evokes warm memories of food and family.
  • Appetizing. Descriptive menu labels such as “tender” and “succulent” enhance guest satisfaction with the meal. Incorporate geography into your menu selections (e.g. Maine Lobster Roll and Georgia Peach Pie) to make them sound more unique and inviting.
  • Humanizing. Discuss the origins of a recipe, or share details about the chef or restaurant owner with your guests. Did your mother use this recipe? Is it a favorite dish from your childhood?

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How to Reach Mobile Shoppers With Your Business


Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more than three times through 2019. Similarly, Gartner reports that mobile commerce is currently driving 22 percent of digital revenue, a number that is expected to increase as shoppers continue to crave the convenience and immediacy mobile devices offer. Even the devices themselves are being shaped for purchasing power. For example, the Samsung Galaxy S7 has a big screen for easier digital store navigation, and the Samsung Pay feature acts as a digital wallet and allows for seamless in-store payments.

Regardless of whether or not your small business has a physical storefront, a smartphone sales strategy is imperative to stay competitive and fulfill your customers’ needs. Here are some best practices to keep in mind to reach mobile shoppers more efficiently. Read more

How to Raise Your Check Average Using Menu Psychology


The mind is a complicated thing. The way people think and take in the world around them has an impact on all areas of life, including the average meal check at your restaurant. If you feel that your checks should or could be higher, the problem may be not in your food or service, but rather with the psychological effect of your menu design.

The design and strategy of your menu creates a strong psychological pull for your diners, drawing them to certain items and steering them away from others. If you understand menu psychology and implement it with your own menu, your average check will start to increase even without any actual changes to the menu choices.


Eliminate Dollar Signs

When people see a dollar sign, they almost instinctively hold their wallets a little tighter. Dollar signs remind the diner that they are about to spend money, and this can make people spend less. The brain automatically associates a dollar sign with cost, not gain, and your diners will spend less when they see the symbol. When presented with a menu without dollar signs, however, diners will spend more.

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Why Infographics Are So Effective


From Faulkner to Yeats, history’s greatest writers have proven the power of the pen. Even so, people are visual creatures – attracted to content with great color schemes and high-impact graphics. Infographics are effective because they combine the written word with visual elements to pack big ideas into small spaces. Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content.

Here are several ways you can use infographics to connect with your audience:

Simplify A Concept.

Informing people about your brand, products, or services using blocks of plain text lacks the impact of a visually appealing infographic. They combine text and graphics into a powerful communication tool – delivering a large amount of information in a format that’s simple, clean, and concise. PishPoshBaby produced a timeline infographic for parents-to-be that is well-organized and visually simple. Keeping Track of Baby Habits provides useful information in a graphically appealing, consistent format that is very easy for new parents to read and follow.

KeepTrackofBaby-InfographicClick to see the entire infographic.

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Restaurant Marketing Trends + Tips [Roundup]




10 Chef Blogs You Really Should be Reading (Slideshow)

To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else’s. For that reason, the skills that make someone a great chef – powers of observation, inquisitiveness, an eye for beauty – are also part of the skill set that can make someone a lively and engaging writer. You might be surprised by how many great chefs and food personalities have blogs that you should be reading.

10 Chef Blogs You Really Should be Reading (Slideshow)To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else’s. For that reason, the skills that make someone a great chef – powers of observation, inquisitiveness, an eye for beauty – are also part of the skill set that can make someone a lively and engaging writer. You might be surprised by how many great chefs and food personalities have blogs that you should be reading.

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Sensory Design: Annual Report Cover


What a lovely example of using the sense of touch to deepen the experience of this report annual report. The cover and inner pages react to the warmth from your hands. A sensitive design made more interesting and memorable using the metaphors and sensory design. This report has also been created in an iPad app, which has the same reaction to touch.

The Importance of Graphic Design


Graphic design is a language for living. There needs to be a reason for everything and people take for granted that they are affected by graphic design hundreds if not thousands of times per day.