the client
castelazocontent.com
Castelazo Content is a global content strategy, development, and marketing firm specializing in whitepapers, blogs, bylined articles, and other thought leadership content that generates leads and converts leads into clients.
testimonial
“It’s hard to say enough about how great Tanya and her team at Miss Details Design are. (But I’ll try.) I unequivocally recommend Miss Details Design (MDD) for branding, identity, and design work. Here are the top three reasons why:
1) Before working with MDD I was skeptical of the value of “brand” and “identity” — I had always been much more focused on tangible things like how my business card looked and felt to me. The branding and identity process with MDD helped me discover things about my business that clearly resonate with my target audience, but I had never articulated before. It was a powerful introspective exercise that my team and I never would have done if it weren’t for MDD’s direction. The end result is a brand identity that truly speaks to my prospects.2) MDD was clearly focused on helping us achieve our goals and, to that end, regularly over-delivered.
3) Tanya is really smart. She speaks our language. The conversation was never about design for design sake but about the value it would deliver.”
M. Castelazo
the target market
Start-ups to Fortune 500 corporations, non-profit foundations to governmental agencies. Their market focus is in the technology and finance industries.
challenge
The company name Castelazo Marketing was confusing since it lumped them in with general marketing services and they found their audience did not clearly understand their unique positioning. The original brand image, although unique, was slightly too feminine for their predominantly male audience, and the functionality of the design was difficult to use across different platforms. They were looking for a new name, tagline and brand image that reflected their laser focus on content strategy and development, and their unique skillset of translating complex information into content that resonates with the target audience.
strategy
The company name Castelazo Marketing was confusing since it lumped them in with general marketing services and they found their audience did not clearly understand their unique positioning. The original brand image, although unique, was slightly too feminine for their predominantly male audience, and the functionality of the design was difficult to use across different platforms. They were looking for a new name, tagline and brand image that reflected their laser focus on content strategy and development, and their unique skillset of translating complex information into content that resonates with the target audience.
results
The overall feel of the new brand is modern, bright, clear and energetic. To bridge the original and new brand, the updated color palette is a clearer version of the original color scheme.
Imagery and textures emphasize communication, connection, transparency and reflection.
The new logo mark is memorable and communicates the depth of understanding they have for their client content and subtly demonstrates that Castelzo Content resonates and connects with the audience.
Castelzo Content has a new brand image both online and offline, and has a new set of tools an filters with which to connect with their prospects and clients.
