It takes more than a culinary arts degree to ensure success for any restaurant. Marketing and business schools offer necessary skills and practices, like the power color plays over the customer.

We started this week with an overview of orange color psychology. Today, we want to dive in to how orange can be used in restaurants.

The menu

Orange is a common color for seasonal fruits and vegetables, and signals to  the consumer that the food is fresh. Many orange foods are in season in the summer or fall, especially through the holiday season. The brighter the orange, the more likely the food is in season in summer – like oranges. Around Halloween, pumpkins and sweet potatoes become more popular.

The Design

In restaurants, orange stimulates appetites and encourages sales. Orange is less harsh than red but has many of the same characteristics, so orange is very popular in restaurants looking to create a cheerful, social, energizing space.olive-ivy

Olive and Ivy, a Fox Restaurant Concepts restaurant located in Scottsdale, Arizona, features an orange theme. The restaurant is beautiful, and the rich orange theme mirrors the menu of Mediterranean cuisine mixed with California chic to create a crave-able experience.

Orange may also be used as a prominent color in the menu design, like this fine dining menu from Josephine’s Other restaurants that use orange in their menu design include Hooters and Dave and Busters.

Would you like to incorporate orange into your new menus, brand, or promotional materials? Please, contact us!