All posts in technology

How to Reach Mobile Shoppers With Your Business

Sep16

Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more than three times through 2019. Similarly, Gartner reports that mobile commerce is currently driving 22 percent of digital revenue, a number that is expected to increase as shoppers continue to crave the convenience and immediacy mobile devices offer. Even the devices themselves are being shaped for purchasing power. For example, the Samsung Galaxy S7 has a big screen for easier digital store navigation, and the Samsung Pay feature acts as a digital wallet and allows for seamless in-store payments.

Regardless of whether or not your small business has a physical storefront, a smartphone sales strategy is imperative to stay competitive and fulfill your customers’ needs. Here are some best practices to keep in mind to reach mobile shoppers more efficiently. Read more

3 Ways To Use Pinterest To Rank High In Search Engines

Sep06

Think your business doesn’t need to be on Pinterest? Think again.
Pinterest is one of the most popular social networking sites for good reason – it has great visual appeal, taking beautiful images to a whole new level. Not only can your business benefit from establishing a profile on the site, it’s an excellent resource to discover new ways to promote your website or blog. No matter your niche, you’re bound to find great opportunities to extend your reach.

Here are three ways Pinterest can improve your search engine rank:

Participate In Conversations.

When registering to comment on a blog, include your website address in your profile. Leaving a comment on a post will then result in a link back to your site. By making thoughtful contributions to posts related to your industry, you’re establishing authority while growing website traffic. Pinterest is a great tool for locating popular blogs where your input will be valued. Search the Categories section to locate topics that fit your industry, click on a pin tied to a blog post, register with the blog, and contribute to the discussion. Read more

Delivering Sensory Experiences Generates Recognition for Miss Details Design

May10

It’s a cluttered field out there when it comes to web design firms. We’re gratified to stand out from the crowd. Miss Details Design was recently recognized by Clutch, a Washington, D.C.-based research firm, as a Top Phoenix Web Designer. The research leverages Clutch’s proprietary methodology, mapping each firm’s focus on web design services against their ability to deliver world-class results for their clients.

We’re proud to be on the list!
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4 Valuable Branding Tips and Tools For Small Business Success

Jul01

Proper differentiation is one of the most critical challenges facing many businesses today. One of the worst mistakes that businesses can make in marketing themselves is to sell undifferentiated services, though the vast majority of companies do exactly that – continuing to proffer me-too services in a crowded marketplace.

Differentiation is your number one source of competitive advantage, and one of the most powerful ways to differentiate is through branding. Large companies have long understood the power of branding, and now small businesses are also recognizing the impact of a well-honed image. Not only can a brand image differentiate a business from the competition, it also conveys a strong idea or message that clients will come to associate with the company.

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Sensory Design: Annual Report Cover

Feb13

What a lovely example of using the sense of touch to deepen the experience of this report annual report. The cover and inner pages react to the warmth from your hands. A sensitive design made more interesting and memorable using the metaphors and sensory design. This report has also been created in an iPad app, which has the same reaction to touch.

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