All posts in social Media

Building Brand From Within

Oct28

Nothing has impacted the way in which we think about marketing quite as much as social media has over the past decade or so, and with this comes the realization that we have been looking at branding from an archaic approach. No longer is branding about developing a relationship with consumers but, in effect, your brand ‘is’ your relationship. If you are going to build any kind of following whatsoever, your brand needs to be about the special relationship you have with your target audience.

A Look at the Evolution of ‘Brand’

If you were to take a few moments to think about what the word brand means and where it came from, you’d probably work your way back to the days when ranchers began ‘branding’ their cattle. This was a definitive mark that proved, beyond a shadow of a doubt, that any particular branded animal belonged to that ranch. A brand back then was a mark indicating where the product came from. Branding was an external feature indicating ownership of an idea or a product. However, there has been a shift that has fundamentally changed the way in which branding works within today’s society.

Today’s Business Is Rooted in Relationships

Those who study business administration are being taught the new paradigm for understanding brand. Today’s business is rooted in relationships and if you are going to develop your brand you need to focus on how you engage with your audience. That’s the essence of branding as taught in major schools of business around the country, such as the D’Amore – McKim School of Business at Northeastern University. From on campus MBA curriculum to online MBA programs, a huge part of business administration is focused on how you are perceived by those you do business with. Did you know that marketing is also a central focus of many online MBA degree programs? Without marketing, a business is often doomed to failure.

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3 Ways To Use Pinterest To Rank High In Search Engines

Sep06

Think your business doesn’t need to be on Pinterest? Think again.
Pinterest is one of the most popular social networking sites for good reason – it has great visual appeal, taking beautiful images to a whole new level. Not only can your business benefit from establishing a profile on the site, it’s an excellent resource to discover new ways to promote your website or blog. No matter your niche, you’re bound to find great opportunities to extend your reach.

Here are three ways Pinterest can improve your search engine rank:

Participate In Conversations.

When registering to comment on a blog, include your website address in your profile. Leaving a comment on a post will then result in a link back to your site. By making thoughtful contributions to posts related to your industry, you’re establishing authority while growing website traffic. Pinterest is a great tool for locating popular blogs where your input will be valued. Search the Categories section to locate topics that fit your industry, click on a pin tied to a blog post, register with the blog, and contribute to the discussion. Read more

The Value of Pinterest for Business + Infographic

Jan31

Many business owners are still not convinced about the value of social media, let alone one of the newer platforms Pinterest. However, they are sorely mistaken if they think that they can grow brand presence and online marketshare if they don’t embrace the power of the social media and Pinterest.

A picture is worth a thousand words. So adopting Pinterest as a social platform should be a no-brainer for businesses. It helps users get a snapshot (pun intended) of what you want to tell them.

Pinterest will help:

  • Grow inbound links to your site.
  • Convey the personality of your brand.
  • Capture more search engine rankings.
  • Grow the potential for viral campaigns.
  • Drive sales.
  • Connect to different markets.
  • Engage your employees.

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