All posts in restaurants

Restaurant's brands are greatly influenced by front of house staff

Jun06

restaurant

 

 

 

 

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Restaurant’s brands are greatly influenced by front of house staff

Jun06

restaurant

 

 

 

 

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Menu Design: You think you’re ordering what you want, but you’re wrong. The psychology and design behind menus

May30

Pixmac000076095495-300x199.jpg

A menu should reflect your business, entice your customers, and increase profits all at the same time.  These goals can be realized with the three secrets to menu design: typeface, overall aesthetic, and diction.

Typeface

First, ask yourself a few questions.

  • What is the theme of the restaurant/menu?
  • What kind of feeling are you looking for? i.e. sophisticated, minimalist
  • What words describe the feeling you’re looking for?
  • What kind of lighting will there be when customers are reading the menu?
  • Are there any practical constraints? i.e. lighting and space

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Menu Design: You think you’re ordering what you want, but you're wrong. The psychology and design behind menus

May30

Pixmac000076095495-300x199.jpg

A menu should reflect your business, entice your customers, and increase profits all at the same time.  These goals can be realized with the three secrets to menu design: typeface, overall aesthetic, and diction.

Typeface

First, ask yourself a few questions.

  • What is the theme of the restaurant/menu?
  • What kind of feeling are you looking for? i.e. sophisticated, minimalist
  • What words describe the feeling you’re looking for?
  • What kind of lighting will there be when customers are reading the menu?
  • Are there any practical constraints? i.e. lighting and space

Read more

Menu Design: Pairing Beer with Thanksgiving Dinner

Nov26

beer-pairings

As a wanna-be foodie I not only enjoy cuisine but all aspects of food service – ambiance – music, lighting, texture and design, service, and of course the graphics. All these details enhance the overall experience of the cuisine. Creativity of a menu makes it more exciting especially if you learn something new! Unique pairings mentioned in a previous post help turn the guest experience a memory. This is true in restaurants or at home, so in the Thanksgiving spirit drink what the pilgrims drank on Thanksgiving: beer.

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Creative Thinking: Spoon Built Into Packaging

Nov25

Great multi-purpose design

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Menu Design: Pairing Cocktails and Cuisine

Nov05

Although I am only responsible for the visual aesthetics of a menu I find my self helping my clients with the actual cuisine and drinks.  One way to enhance a menu as well as profit is to pair drinks that compliment entrees.

The main concept behind pairings is that certain elements (such as texture and flavor) in both food and wine react differently to each other and finding the right combination of these elements will make the entire dinning experience more enjoyable.

-Wikipedia

Usually pairings involve wine, but restaurants are thinking outside of the box to enrich their guests experience, giving them something they can’t get anywhere else. Bar chefs create custom cocktails for their establishments so why not see if these flavors can compliment the cuisine?

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