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The Best Ways to Protect Your Intellectual Property Rights

Aug04

Branding is a major part of business marketing and strategy. Your brand is what people recognize and relate to. Within this, your intellectual property or IP is what defines your company and makes it unique. It’s for this reason that companies spend a lot of money filing patents, copyrights and trademarks; it’s also the reason they defend any misuse of their IP so strongly.

What is Intellectual Property?

Intellectual property covers a whole number of different aspects. Essentially, it is the intellect of a company and is protected by rights. These rights defend a company’s intellectual assets including:

  • Trademarks
  • Copyright
  • Patents
  • Industrial Design Rights
  • Trade Secrets

There are also other things that are afforded protection including words, phrases and symbols. It’s important that companies have these rights because otherwise, another company could copy their design or product without any repercussions. It is also there to encourage inventiveness by protecting the value of the work for the inventors.

Infringement

If a company or an individual uses, copies or distributes anything that is the subject of intellectual property rights, they need to seek permission from the IP holders first. If they fail to do this, then they can be prosecuted under the civil or criminal law.

The level of infringement often differs depending on which area of the IP it relates to. For patent infringement to apply, someone needs to have been using or selling a copy of the invention without permission.

Regarding trademark, infringement applies if someone uses an identical or confusingly similar trademark without permission. In the event of infringement, the owner of the IP would engage the services of an intellectual property lawyer to go through the evidence and submit this to the court. In many cases, these infringements are settled before a court hearing. However, they can drag on for some time.

Criticism

Many groups have spoken out about the unfairness or strictness of companies when it comes to IP. They believe that they are too quick to resort to litigation and in many cases, this isn’t justified.

There is also criticism relating to the law as a whole, with some believing the different areas of IP shouldn’t be contained under one law. It is their opinion that these areas demand separate laws as they relate to different areas.

What are your options?

If you believe that your IP rights have been infringed, you need to seek the advice of an intellectual property lawyer. They have the specialist knowledge to advise you on your rights and possible courses of action.

Enforcing an infringement can be a long and costly ordeal, so it is best to make sure that you have sought the correct advice and have gathered as much evidence as possible.

These are just a sample of the things you can do if you think your product or invention is covered by IP law. Making sure that all your IP is correctly filed and registered, however, is the best way to ensure that you have no problems in the future.

Delivering Sensory Experiences Generates Recognition for Miss Details Design

May10

It’s a cluttered field out there when it comes to web design firms. We’re gratified to stand out from the crowd. Miss Details Design was recently recognized by Clutch, a Washington, D.C.-based research firm, as a Top Phoenix Web Designer. The research leverages Clutch’s proprietary methodology, mapping each firm’s focus on web design services against their ability to deliver world-class results for their clients.

We’re proud to be on the list!
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Why hiring a lawyer is good for your brand and your business

May04

As a business, there are a few things that you need to help things run smoothly, and hiring a business lawyer is an important investment many businesses try to overlook. It might be that you’re not too happy about spending money on lawyer’s fees, especially if you are a new business. However, the cost of not having one could be even higher.

Why do I need a Business Lawyer?

Let’s say that you are running a business in Atlanta. You decide to use a symbol in your business advertising that you don’t realize is copyrighted. This could lead to a big lawsuit against you and the company. If you had hired Atlanta business lawyers hechtwalker.com, they could have helped with copyright and trademark issues and saved you from impending trouble. Unfortunately, it’s too late to hire one after the fact, and certainly more costly.

Having a lawyer can also help with other areas of business law and make sure you stay out of trouble.

What type of law firm do you need?

When you hire a lawyer, they will be responsible for a number of different aspects of your business. The chances are, they won’t know the intricacies of all the areas, so they will have to ask a colleague who is specialized in certain parts such as taxes, intellectual property or real estate.

If you choose a small firm, they might not have all the skills needed to deal with everything you require. They may have to refer you to other firms for additional help. Larger firms usually have the skills required under one roof so you can get help straight away. The only problem is their fees are likely to be higher.

How to choose the right one

The size and capability of the law firm are some of the choices you will need to make. However, there are other considerations you need to take into account. Along with how much their fees are, you need to find out the most cost-effective way to pay them. This could be by the hour or on a retainer, obtaining a list of charges will help you.

For example, do you like them? It might sound obvious, but you have to get along with each other so having some mutual respect will go a long way.

Interview all the potential lawyers to get a feel for how they operate. Don’t be afraid to ask questions and get written details. In the same way, give them as much detail as possible so you know what they can deal with and what they will have to refer to others.

Choosing the right business lawyer can save you from huge financial and legal problems, so it’s important to do your homework and find the best one for you.

Once you have found your lawyer, make sure to keep in regular contact and refer anything you are unsure about to them. It’s better to find out sooner rather than later if there’s a problem.

Why Imagination Beats Knowledge Every Time

Sep22

“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein.

We frequently hear that knowledge is power – and it is – but without the imagination to envision what could be, knowledge is of little use. Study the world’s most successful companies, and you’ll quickly discover that a strength they share is imaginative leadership and a willingness to question the status quo. While you might be tempted to simply follow the competition when marketing your products or services, it’s a trap that limits your opportunities for growth. Your most powerful marketing tool is found between your ears.

Remember how, as a kid, your imagination ran wild? Travel back to that time of adventures and ideas, and turn your imagination loose. Google is one company that understands the value of a playful spirit. Developers there have a long history of including “easter eggs” in their products – quirky surprises for their users that showcase the company’s fun-loving nature. Google’s work environment encourages a wild imagination. The bright primary colors, wide open spaces, video game rooms, and pool tables are all intended to crank up employee innovation and collaboration. The company has provided an ideal environment for the creative mind to flourish, and just look at the results! Read more

December Desktop Calendars

Dec01

Well it has been a while since we have posted desktop calendars here. Just in time for the holidays we have created some beautiful custom designer desktop calendars for you. We hope you enjoy.

Have a Happy Holidays and check back here in January for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

Christmas holiday desktop calendar


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August Desktop Calendars

Aug01

Sneak peek of the August desktop calendars from our sister company Tempo Creative:

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See them all here.

 

 

The fourth of July Muppet Style

Jul05

Hope you had a great Fourth of July!!

 

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March Desktop Calendars

Mar01

Hello There,

As you know we have merged with Tempo Creative, you can find our monthly desktop calendars and other super posts on our Tempo Creative blog.

You can find them here:

March Desktop Calendars

Enjoy!

January Calendars

Jan01

Happy New Year! It’s the beginning of 2012, and you know what that means – more calendars! This month we will be featuring images from Rick D’Elia and Cactus Canine. Most screens will use the size that is shown in the image, just click and then right click the larger image that appears and set as desktop background!

About the images

Resting in the leaves by Cactus Canine

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Top 11 blog posts from 2011

Dec21

5 social media guidelines for restaurants

 

Getting a bigger slice of the feedback pie [INFOGRAPHIC]

 

3 tips to establish a brand voice

 

Why Digital Marketing and Branding Go Hand-in-Hand

 

Sensory Branding Video


Table tent uses


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