“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein.
We frequently hear that knowledge is power – and it is – but without the imagination to envision what could be, knowledge is of little use. Study the world’s most successful companies, and you’ll quickly discover that a strength they share is imaginative leadership and a willingness to question the status quo. While you might be tempted to simply follow the competition when marketing your products or services, it’s a trap that limits your opportunities for growth. Your most powerful marketing tool is found between your ears.
Remember how, as a kid, your imagination ran wild? Travel back to that time of adventures and ideas, and turn your imagination loose. Google is one company that understands the value of a playful spirit. Developers there have a long history of including “easter eggs” in their products – quirky surprises for their users that showcase the company’s fun-loving nature. Google’s work environment encourages a wild imagination. The bright primary colors, wide open spaces, video game rooms, and pool tables are all intended to crank up employee innovation and collaboration. The company has provided an ideal environment for the creative mind to flourish, and just look at the results! Read more