All posts in design insights

How to Reach Mobile Shoppers With Your Business

Sep16

Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more than three times through 2019. Similarly, Gartner reports that mobile commerce is currently driving 22 percent of digital revenue, a number that is expected to increase as shoppers continue to crave the convenience and immediacy mobile devices offer. Even the devices themselves are being shaped for purchasing power. For example, the Samsung Galaxy S7 has a big screen for easier digital store navigation, and the Samsung Pay feature acts as a digital wallet and allows for seamless in-store payments.

Regardless of whether or not your small business has a physical storefront, a smartphone sales strategy is imperative to stay competitive and fulfill your customers’ needs. Here are some best practices to keep in mind to reach mobile shoppers more efficiently. Read more

How to Raise Your Check Average Using Menu Psychology

Feb16

The mind is a complicated thing. The way people think and take in the world around them has an impact on all areas of life, including the average meal check at your restaurant. If you feel that your checks should or could be higher, the problem may be not in your food or service, but rather with the psychological effect of your menu design.

The design and strategy of your menu creates a strong psychological pull for your diners, drawing them to certain items and steering them away from others. If you understand menu psychology and implement it with your own menu, your average check will start to increase even without any actual changes to the menu choices.

 

Eliminate Dollar Signs

When people see a dollar sign, they almost instinctively hold their wallets a little tighter. Dollar signs remind the diner that they are about to spend money, and this can make people spend less. The brain automatically associates a dollar sign with cost, not gain, and your diners will spend less when they see the symbol. When presented with a menu without dollar signs, however, diners will spend more.

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Why Infographics Are So Effective

Nov10

From Faulkner to Yeats, history’s greatest writers have proven the power of the pen. Even so, people are visual creatures – attracted to content with great color schemes and high-impact graphics. Infographics are effective because they combine the written word with visual elements to pack big ideas into small spaces. Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content.

Here are several ways you can use infographics to connect with your audience:

Simplify A Concept.

Informing people about your brand, products, or services using blocks of plain text lacks the impact of a visually appealing infographic. They combine text and graphics into a powerful communication tool – delivering a large amount of information in a format that’s simple, clean, and concise. PishPoshBaby produced a timeline infographic for parents-to-be that is well-organized and visually simple. Keeping Track of Baby Habits provides useful information in a graphically appealing, consistent format that is very easy for new parents to read and follow.

KeepTrackofBaby-InfographicClick to see the entire infographic.

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Restaurant Marketing Trends + Tips [Roundup]

Mar11

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10 Chef Blogs You Really Should be Reading (Slideshow)

To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else’s. For that reason, the skills that make someone a great chef – powers of observation, inquisitiveness, an eye for beauty – are also part of the skill set that can make someone a lively and engaging writer. You might be surprised by how many great chefs and food personalities have blogs that you should be reading.

10 Chef Blogs You Really Should be Reading (Slideshow)To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else’s. For that reason, the skills that make someone a great chef – powers of observation, inquisitiveness, an eye for beauty – are also part of the skill set that can make someone a lively and engaging writer. You might be surprised by how many great chefs and food personalities have blogs that you should be reading.

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Sensory Design: Annual Report Cover

Feb13

What a lovely example of using the sense of touch to deepen the experience of this report annual report. The cover and inner pages react to the warmth from your hands. A sensitive design made more interesting and memorable using the metaphors and sensory design. This report has also been created in an iPad app, which has the same reaction to touch.

The Importance of Graphic Design

Jan24

Graphic design is a language for living. There needs to be a reason for everything and people take for granted that they are affected by graphic design hundreds if not thousands of times per day.

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