In today’s economic downturn it is important to create your own personal brand. I see many people turning to non-traditional streams of income to make ends meet. Many people have added a network marketing or multi-level marketing business, or use blogging as income, or Ebay or Etsy stores etc… Even if you don’t own your own business, creating a recognizable identity will help you stand out from the crowd.
Steve Woodruff said it well on his blog:
“And you should think about your value-add on at least 2 levels – the professional level (how do I help my employer and clients succeed and make money?), and the community level (how do I help my family/church/neighbors/network grow and succeed?). Usually, you’ll find quite a bit of overlap, because you are you in both realms, and your strengths carry over.