AdoptTech_CaseStudy-1

 

the target market

Start-ups to Fortune 500 corporations, non-profit foundations to governmental agencies. Their market focus is in the technology and finance industries.

challenge

The company name Castelazo Marketing was confusing since it lumped them in with general marketing services and they found their audience did not clearly understand their unique positioning. The original brand image, although unique, was slightly too feminine for their predominantly male audience, and the functionality of the design was difficult to use across different platforms. They were looking for a new name, tagline and brand image that reflected their laser focus on content strategy and development, and their unique skillset of translating complex information into content that resonates with the target audience.

strategy

The company name Castelazo Marketing was confusing since it lumped them in with general marketing services and they found their audience did not clearly understand their unique positioning. The original brand image, although unique, was slightly too feminine for their predominantly male audience, and the functionality of the design was difficult to use across different platforms. They were looking for a new name, tagline and brand image that reflected their laser focus on content strategy and development, and their unique skillset of translating complex information into content that resonates with the target audience.

results

The overall feel of the new brand is modern, bright, clear and energetic. To bridge the original and new brand, the updated color palette is a clearer version of the original color scheme.

Imagery and textures emphasize communication, connection, transparency and reflection.

The new logo mark is memorable and communicates the depth of understanding they have for their client content and subtly demonstrates that Castelzo Content resonates and connects with the audience.

Castelzo Content has a new brand image both online and offline, and has a new set of tools an filters with which to connect with their prospects and clients.

Castelazo_CaseStudy-2