16 Trending topics for branding + business in December

  1. Here’s how brands sell trust subconsciously: http://ow.ly/85yvO
  2. 5 tips to turn any event into a networking opportunity: http://ow.ly/7Y104
  3. Why the best brands eventually leave their names behind: http://ow.ly/84iLK
  4. How to: use Twitter as a lead generation tool http://ow.ly/81K9Z
  5. Branding: how it works in the social media age: http://ow.ly/81JY6
  6. 5 tips for writing your 2012 marketing plan: http://ow.ly/80Law
  7. Meet the man behind tech’s most recognizable fonts: http://ow.ly/7Zi8H
  8. Google + brand pages get a holiday update: http://ow.ly/85yFi
  9. How to give online shoppers confidence in your website: http://ow.ly/84iV2
  10. 5 things you should stop doing in 2012: http://ow.ly/81MDJ
  11. 5 ways to improve creativity today: http://ow.ly/80KOI
  12. 5 trends that will shape business in 2012: http://ow.ly/7Y0Gy
  13. 4 biggest social networking mistakes of 2011: http://ow.ly/7WQn5
  14. 6 questions you have to ask in interviews: http://ow.ly/7RQvQ
  15. Top 10 Worst Logo Makeovers and Lessons We Can Learn From Them http://bit.ly
  16. 7 things every employee must know about marketing: http://ow.ly/7MDEx

3 reasons why a tablet ordering system will ruin your restaurant

Introducing a tablet ordering system in a restaurant may seem like a perfect option – it could eliminate communication errors between the guest and the kitchen, reduce time to pay at the end of meals, and give guests the opportunity to learn more about the food and history of the establishment. But nothing is ever as perfect as it seems. Below we have outlined 3 reasons why a tablet ordering system will ruin your restaurant.

1. Cost. There are 3 major costs associated with tablet ordering systems. First, the cost of labor will increase because server tips will decrease. Restaurant operators are responsible for paying employees minimum wage if they are not making the required amount through tips. Second, the initial cost of the tablet computers – training, insurance, and the devices themselves. Third, there must be a reserve of cash for lost, stolen or damaged property. Most restaurants are a haphazard environment, with plates getting dropped, glasses being broken, and salt shakers mysteriously disappearing. Tablets will break, get stolen, or be otherwise damaged and it is important to prepare in advance.

2. Damaging the Brand Experience. When a restaurant uses a tablet for ordering, they are no longer known for the unique cuisine, exceptional staff, or tasty drinks. Articles and reputation surrounding the restaurant focus on one thing – the tablet. The tablet is something a restaurant operator cannot control (will it break?, what happens if it gets a virus?, what do we do if the internet connection fails?, etc.). A restaurant operator can control the staff that is hired and the quality of food and drinks. The brand experience can also be harmed at the individual level. For example, if an entire table is forced to share one tablet to complete the order, it can make the ordering process longer and irritating, especially if one of the guests cannot make up their mind.

3. Unpredictability. Guests have no way of knowing how busy the kitchen is, and on a busy Friday or Saturday night, multiple orders coming into the kitchen at the same time could bog down the kitchen for the entire night and ruin many guest’s meals. The tablet also cannot answer every question a guest has, and cannot predict the needs of the guest like an experienced server. Assuming the tablet ordering system is accompanied by a smaller staff making less in tips, the experienced servers will be much more difficult to attract.

8 Trending topics for Restaurants in November

5 things restaurants need to do now to prepare for the holidays: http://www.businessinsider.com/five-things-you-need-to-do-right-now-to-capture-holiday-sales-2011-10

5 things restaurants need to consider before rebranding http://smartblogs.com/restaurants/2011/08/31/5-things-restaurants-should-consider-before-rebranding/

Yelp’s Star System Serves Up a Tasty Dish: http://dailycrowdsource.com/2011/10/23/community/yelps-star-system-serves-up-a-tasty-dish/

The importance of smart phones in bar/restaurant social media efforts: http://www.thebarblogger.com/the-importance-of-smart-phones-to-your-social-media-efforts/

3 food truck marketing gimmicks that actually work: http://blog.swipelyworks.com/food-truck-marketing/3-food-truck-marketing-gimmicks-that-actually-worked#more-1397

A drink made with a power drill? Yikes! http://eater.com/archives/2011/10/19/jose-andres-makes-conan-a-drink-using-a-power-drill.php

Groupon targets upscale market: http://www.internetretailer.com/2011/10/27/groupon-goes-upscale

Heinz and Coke let you customize packaging: http://www.contagiousmagazine.com/2011/10/heinz_coca-cola_john_west.php

6 Trending stories for branding + business

5 ways to include your customers when changing the brand: http://www.openforum.com/articles/5-reasons-why-you-should-include-customers-when-pivoting-your-brand?extlink=em-openf-SBdaily

6 steps to providing social media support for executives: http://mashable.com/2011/10/24/social-media-executives/

Why it’s so important to keep ahead of trends – the Kodak story: http://www.openforum.com/articles/how-not-keeping-up-with-technology-trends-led-to-kodaks-demise?extlink=em-openf-SBdaily

Absinthe Case Study – structure and graphic design to embody the brand. http://www.thedieline.com/blog/2011/10/19/absinthe-case-study.html

How to elevate your senses – from the Dr. Oz show: http://www.doctoroz.com/videos/5-day-full-body-recharge-plan

Customer experience leads to happy customers! http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/customer-service/three-crucial-steps-to-happy-customers/article2204207/

7 Trending topics for Restaurants in October

What should your restaurant be blogging about? Here are 6 options: http://blog.swipelyworks.com/restaurant-marketing-ideas/6-things-your-restaurant-should-be-blogging-about

Having trouble with Twitter etiquette? 5 tips to help you decide what’s right and what’s wrong: http://blog.swipelyworks.com/restaurant-marketing-ideas/5-quick-tips-restaurant-twitter-netiquette

iPads for ordering becoming more popular at restaurants: http://www.usatoday.com/money/industries/food/story/2011-09-20/ipad-restaurant-menu-ordering/50482900/1

Brand extensions from TV chefs – watches, jewelry lines, cooking supplies, restaurants and more! http://www.adweek.com/news/advertising-branding/kitchen-royalty-134887

Resurrection of classic flavors – Brooklyn Gin from pre-prohibition is back:  http://uncrate.com/stuff/brooklyn-gin/

Top 50 restaurants for Foodies in the US: http://www.prnewswire.com/news-releases/opentable-diners-reveal-the-top-50-restaurants-for-foodies-in-the-us-130262703.html

How Steve Jobs influenced the restaurant industry: http://www.qsrmagazine.com/news/steve-jobs-left-legacy-unlikely-industry

9 Trending Stories for Branding + Business

10 business rules that are meant to be broken: http://www.inc.com/articles/201109/beryl-companies-paul-spiegelman-lead-your-own-way.html

The new 4 P’s of Marketing: passion, purpose, positioning, personality http://www.ducttapemarketing.com/blog/2011/09/12/the-4ps-of-a-fully-alive-business/

Solving the Puzzle of Blogging:  http://www.problogger.net/archives/2011/01/15/how-to-solve-the-blogging-puzzle/

Google/Zagat Acquisition:  http://www.allbusiness.com/sales-marketing/advertising-marketing-pr/16672638-1.html

Personal Branding vs. Company Branding – which wins? http://remarkablogger.com/2011/09/06/personal-branding-vs-company-branding/

6 words to being a great networker: http://www.openforum.com/articles/6-words-that-will-instantly-make-you-a-networking-pro?extlink=em-openf-SBdaily

Praise actions, not results! http://www.bnet.com/blog/business-strategy/why-you-should-stop-over-praising-your-team/2193

The importance of local search: http://smallbiztrends.com/2011/09/small-business-marketing-tips-from-smx-east-2011.html

15 ways to spend your lunch hour: http://blog.brazencareerist.com/2011/09/15/what-are-you-doing-for-lunch/?utm_source=Brazen+Careerist+Community+Newsletter&utm_campaign=407266d56c-Sept_22_Newsletter9_21_2011&utm_medium=email

7 Trending Topics for restaurants

  1. It’s 2011, and most restaurant websites need to catch up. Here is an in-depth article on why restaurant websites are stuck in 1999: http://www.slate.com/id/2301228/
  2. While you’ve (hopefully) jumped on to social media, remember to look past “likes” and “followers” and measure your influence on social media. Jill McFarland takes a deeper look at restaurant social media here: http://www.jillmightknowjack.com/2011/08/restaurants-social-media-good-bad-and.html
  3. Find out how important color is to the success of your restaurant with this post on color psychology: http://itsmyingredient.com/2011/08/04/restaurant-color-psychology/
  4. One thing you can learn from the world’s best cocktails: they all have stories. Find out what else you can learn here: http://www.thebarblogger.com/what-you-can-learn-from-the-world%E2%80%99s-best-cocktails/
  5. It’s hot in Phoenix, and we can barely see the glimmer of cooler weather on the horizon. Try out the 5 best cocktails in the city to cool off: http://www.citysbest.com/phoenix/news/2011/08/03/best-summer-cocktails/
  6. The best of the 11 trends for restaurants in 2011? Frugality fatigue. Be ready to celebrate, because your guests are ready to spend! http://www.fesmag.com/index.php/news/foodservice-news/item/5118-technomic-identifies-11-leading-restaurant-trends-for-2011
  7. Add “send out email newsletter” to your calendar, because with these 7 tips, your newsletter will be ready to go! http://blog.commlog.com/2011/08/02/aug-2–email-marketing-tips-for-restaurants.aspx