Going green? Font matters

 

 

 

 

 

 

10 Sustainable tips for print and graphic design

1. Print in Century Gothic. Century Gothic uses 30% less ink than Arial, and is considered one of the most frugal fonts.

2. Use recycled paper. each 20 cases of recycled paper saves 17 trees, 390 gallons of oil, 7000 gallons of water, and 4100 kwh of energy. It also eliminates 60 pounds of air-polluting emissions and saves 8 cubic feet of landfill space. That’s a LOT of saving. (Bonus: some recycled paper products have an interesting texture creating a sensory design element!)

3. Buy paper derived from a sustainable forest. These trees are actually grown to be used for consumer products. The initiative has helped curb illegal logging and destruction of forests in North America.

4. Use soy based ink. It might dry a little slower, but soy based ink is much more environmentally friendly than it’s alternative which is petroleum based. (Bonus: provides more accurate colors!)

5. Alcohol free printing.

6. End product recyclable or biodegradable. Try to use products that are good for the environment even when you are done using them.

7. Shop locally. There are less transportation costs and resources used when you buy from the supplier down the street versus the supplier on the other side of the country.

8. Use digital options. Send out coupons through e-mail, and let consumers show their inboxes on their cell phones instead of asking them to print the e-mail.

9. Print double sided. Use less pages when possible.

10. Utilize page space. Why do you need margins that are 1.5 inches wide? Utilize the space on every page by decreasing margins and using a smaller font size.

Do you have any sustainability tips?

Print Finishing Touches

 

 

 

At first glance, printing might seem like the end of a long design project. Printing however is one of the most important parts of the entire design process.  For someone new to printing, the different finish options can be confusing. We’ve compiled a short list of the most common options for finishes, and what they mean:

  • UV Varnish: creates a gloss on the page.  A UV finish can be used as a spot treatment (on a few specific areas of the page) or across the entire page.  A spot UV treatment can be effective in making a logo really pop!
  • Matte Varnish: gives the printed page a smooth, non-glossy finish. This coating reduces glare and improves small text readability.
  • Gloss Varnish: usually used to enhance the colors of printed photographs.  The gloss reflects light and makes colors appear more vivid and enhanced.
  • Foil blocking: when metallic foil is added to the printed material with heat to set it.
  • Satin/silk: this varnish is a middle option between gloss and matte varnishes.  It provides some highlight, but is not as flat as a matte varnish.

We hope this helps, if you have more questions about print finishes, leave a comment!  To see how different print finishes can enhance your business card, click here.

Here are some print finish websites we find helpful, do you have any you’d like to share?

Monadnock Paper Mills

I know Monadnock Paper is not a printer but I absolutely adore their menu of sustainable paper options.  Please check out their site and look at the amazing options for the environmentally aware clients.

Caffeine, the New Ink?

I love my caffeine…tea, coffee, Mountain Dew. I never dreamed of using my leftovers in such a wonderfully responsible way (well not mountain dew).

I found this on Core 77′s Green Gadgets Design Competition.

I wonder if the paper is coffee scented? What a great part of a brand strategy for coffee/tea houses!