We put together the top 11 logos of 2011 – keep in mind they are in no particular order, except the last one (it’s obviously the best)!
StumbleUpon is starting 2012 with a friendly and bright new logo. The color orange suggests fascination, enthusiasm and attraction all qualities that reinforce the premise of StumbleUpon: introducing people to new and fascinating websites. The reasoning behind the logo is that it promotes “possibility and forward movement,” a brand message that was developed by their design agency.
Starbucks served up the new look of the company this year with a very modern and simplified version of past logos. The omission of “Starbucks Coffee Company” allows for their ever-growing market. Starbucks is not just coffee anymore, it’s ice cream and liqueur, tea, products, etc.
Canada’s Olympic Team launched a new logo that uses the colors of the Olympic rings in a prismatic fashion, but also centers the focus on the well known representation of Canada: the maple leaf.
Office for Mac icons/logos
Here we have an example of logo trends in 2011 as noted by LogoLounge. The new icons take on a ‘banded’ element and the forms are organic and three-dimensional, complete with a shadowed gradient for added oomph. The new icons strive to create a bond between millions of users who rely on these products for essays, annual reports, presentations and emails.
Culinaria is a posh grocer that prides itself on value and quality. This logo was introduced to keep up with the growing urban area of St. Louis where the inhabitants thrive on new and interesting food experiences. Orange is exciting and seems to exclaim the new logo.
The annual Australasia Underwater Festival challenges scuba diving photographers to take the year’s best underwater photo. This logo emulates another 2011 trend that mashes a ton of different silhouetted design elements into one to make a beautifully understood shape - in this case the world.
The Islands of Bahamas travel site has a new look - fun, colorful and festive, much like a vacation to the Bahamas would be. The use of lower case in the word ‘Bahamas’ has a friendly and welcoming tone. The most interesting fact about this logo is the shape. The shape reveals the geographical placement of the islands. View the transformation on their website.
The Arizona Technology Council, a premier trade association representing science and technology companies of all sizes and stages, launched a new logo this year that focuses on networking and connections in a more global arena. Orange and gray are very modern, technology-based colors while the connections and nodes take the shape of a cactus, representing Arizona.
The most fascinating logos take the shape of many different objects. This bright logo may look like just a bundle of bananas in passing, but if you take a closer look that very bundle of bananas transforms into a bird. Smart!
Another simple, yet wildly creative logo. At first glance it is a simple shoe print, but it too represents an overturned bowling pin. The font is a great choice due to the fun (to some) nature of the game.
Tempo Creative is ready to ring in the New Year with a brand new logo, meshing together the three dimensional elements of web and the sensitivity of print. The logo represents the coming together of two design businesses, Tempo Creative and Miss Details Design... the tagline says it all!
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