September Desktop Calendars

September is National Organic Harvest Month, so all of these calendars are plant/green/sustainable themed.

Hopefully you will be inspired to eat and live fresh!

Check back here in October for more creative desktop calendars!

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

September is National Organic Harvest Month
Free inspiring September desktop calendars from missdetails.com
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Seeds of Inspiration

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Fresh Berries

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To enjoy (instructions): Click the image of the wallpaper you’d like, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. If that size doesn’t fit, click on the link that’s the right size for your screen and then right click the bigger image.  You’ll never forget what day it is!

Bonus: If you are in marketing, our National Month series might help you develop a monthly theme for  your company’s marketing or social media efforts.

Enjoy and look forward to more calendars next month!

+Tanya Gagnon

 

The importance of Graphic Design

Graphic design is a language for living. There needs to be a reason for everything and people take for granted that they are affected by graphic design hundreds if not thousands of times per day.

 

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16 Trending topics for branding + business in December

  1. Here’s how brands sell trust subconsciously: http://ow.ly/85yvO
  2. 5 tips to turn any event into a networking opportunity: http://ow.ly/7Y104
  3. Why the best brands eventually leave their names behind: http://ow.ly/84iLK
  4. How to: use Twitter as a lead generation tool http://ow.ly/81K9Z
  5. Branding: how it works in the social media age: http://ow.ly/81JY6
  6. 5 tips for writing your 2012 marketing plan: http://ow.ly/80Law
  7. Meet the man behind tech’s most recognizable fonts: http://ow.ly/7Zi8H
  8. Google + brand pages get a holiday update: http://ow.ly/85yFi
  9. How to give online shoppers confidence in your website: http://ow.ly/84iV2
  10. 5 things you should stop doing in 2012: http://ow.ly/81MDJ
  11. 5 ways to improve creativity today: http://ow.ly/80KOI
  12. 5 trends that will shape business in 2012: http://ow.ly/7Y0Gy
  13. 4 biggest social networking mistakes of 2011: http://ow.ly/7WQn5
  14. 6 questions you have to ask in interviews: http://ow.ly/7RQvQ
  15. Top 10 Worst Logo Makeovers and Lessons We Can Learn From Them http://bit.ly
  16. 7 things every employee must know about marketing: http://ow.ly/7MDEx

Top 11 blog posts from 2011

5 social media guidelines for restaurants

 

Getting a bigger slice of the feedback pie [INFOGRAPHIC]

 

3 tips to establish a brand voice

 

Why Digital Marketing and Branding Go Hand-in-Hand

 

Sensory Branding Video


Table tent uses


In honor of National Beer Drinking Day…


Establish consistency with a brand handbook


Going green? Font matters


Wine Tasting- A sensory experience


Creative QR codes

6 Trending stories for branding + business

5 ways to include your customers when changing the brand: http://www.openforum.com/articles/5-reasons-why-you-should-include-customers-when-pivoting-your-brand?extlink=em-openf-SBdaily

6 steps to providing social media support for executives: http://mashable.com/2011/10/24/social-media-executives/

Why it’s so important to keep ahead of trends – the Kodak story: http://www.openforum.com/articles/how-not-keeping-up-with-technology-trends-led-to-kodaks-demise?extlink=em-openf-SBdaily

Absinthe Case Study – structure and graphic design to embody the brand. http://www.thedieline.com/blog/2011/10/19/absinthe-case-study.html

How to elevate your senses – from the Dr. Oz show: http://www.doctoroz.com/videos/5-day-full-body-recharge-plan

Customer experience leads to happy customers! http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/customer-service/three-crucial-steps-to-happy-customers/article2204207/

Seasonal Branding for the first day of fall

Today is the first day of fall, and we are noticing seasonal changes in brands. Starbucks launched a campaign to offer their Pumpkin Spice Latte to one city before all others. In addition to special product offerings, Starbucks changes the cups they use on November 1st. Starbucks also creates a buzz around their seasonal changes, and encourages consumers to be excited about product offerings. The ad campaign,  and excitement that Starbucks generates in the fall creates brand momentum and leads to higher sales in the fall and winter months.

Launching a seasonal campaign can add value by giving a brand a fresh look and feel, while expanding a brand’s personality. For example, our Miss Details Design mark is dressed in different outfits according to seasons. A seasonal campaign can also increase sales in slower months, as Kleenex did with their fruit-shaped boxes for summer shown here.

But, if a company takes seasonal branding too far it can harm the brand. Changing too much, too quickly can confuse the consumer and dilute brand image. When a brand adds seasonal elements to its website, it may be frustrating to the consumer by making the site more difficult to navigate or understand. Brands should avoid effects like a downpour of snow that covers the site’s content, altering a logo so that it is completely unrecognizable for seasonal purposes. It is important to remember that people want change, but not too much at one time.

Please, let us know if you need seasonal marketing material for your brand!

6 Trending Stories for Branding and Business

What we’re reading this month:

Who knew, jingles are back! 3 tips to convey your brand identity: http://smallbusiness.foxbusiness.com/marketing-sales/2011/08/24/show-customers-your-brand-id/

Top 10 Facebook marketing tips for small businesses:http://solvater.com/2011/08/top-10-facebook-marketing-tips/

Infographic: a guide to Internet Marketing: http://unbounce.com/noob-guide-to-online-marketing-infographic/

Why Facebook Places lost the war with Foursquare: http://blog.tweetfind.com/why-facebook-places-lost-to-foursquare.html

Social media success is all about failures: http://www.businessinsider.com/success-in-social-media-is-about-learning-from-failures-2011-8

Brand equity and brand expansion: http://www.brandingstrategyinsider.com/2011/08/exploring-brand-equity-and-brand-extension.html

Branded table tents

As we mentioned Wednesday, table tents must have the same look and feel as the rest of the marketing materials that a restaurant uses. Kona Grill uses their table tents for seasonal promotion, and continues the theme in their email campaigns. For example the table tent below is used to promote their “Slim Chance” menu which offers low calorie food and drinks for a limited time. Although the table tent insert uses different imagery than the email campaign (also below) they feature the same style of photography, and the same layout for the campaign name. The style of the [slim] chance is mirrored on the Kona Grill website, in the regular menus, and on the Facebook page.

Table Tent

Email Campaign

August Calendars

It’s the beginning of August, and you know what that means- more calendars! This month we will be featuring two images from orchid enthusiast Yvonne Brodkin and one image for our animal lovers out there from Cactus Canine. Most screens will use the size that is shown in the image, just click and then right click the larger image that appears and set as desktop background!

About the images

Closeup of a gorgeous fuchsia orchid.

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Blooming white orchid.

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Meet Max, the loving dog in need of a home. Click here for more details.

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To enjoy (instructions): Click the image of the wallpaper you’d like, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. If that size doesn’t fit, click on the link that’s the right size for your screen and then right click the bigger image.  You’ll never forget what day it is!

Enjoy and look forward to more calendars next month!