Orange Color Psychology

The color orange is warm, inviting, and stimulates two-way conversations because it is both physically and mentally energizing. Orange also inspires motivation and positive outlook in life. Many sports teams use the color orange in their uniforms and mascots, including the San Francisco Giants and Cincinnati Bengals, as orange has been shown to stimulate physical activity, competition, and confidence

Incorporating orange into designs targets a younger audience who are more accepting of the color. Some people see orange as a “cheap” color, so caution must be used when incorporating it into designs.

Orange around the world:

  • Native Americans associate orange with kinship
  • In Japan and China, orange symbolizes happiness and love
  • Christianity associates orange with gluttony
  • Favorite color of the Netherlands, where the country’s monarchy is called the “House of Orange”

Do you have more questions regarding orange and design? Contact us, we’d be happy to answer them!

Psychology of the color blue

“Blue is the only color which maintains its own character in all its tones… it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened becomes brown, and diluted with white is no longer red, but another color – pink.”  – Raoul Dufy, French Fauvist Painter, 1877-1953

Blue is associated with corporate America because so many large companies’ logos are integrated with blue. Intel, Blue Cross and Blue Shield, and IBM all have blue in their logos. These companies may have chosen blue because it enhances communication with others and aids intuition. Blue is also the least gender specific color, appealing to men and women equally.

Use caution when incorporating blue into designs. Too much of the color can be cold or uncaring. Blue causes the body to produce chemicals that are calming and sedating, too much blue may cause too many chemicals to be released.

Blue around the world

  • In Mexico, blue is the color of mourning
  • Pablo Picasso’s “Blue Period” contributes to his transition from a classical to abstract artist
  • Blue symbolizes paradise in Iran
  • In China, blue is associated with wood, east, and spring

3 ways to choose a graphic designer and be happy

 

 

 

 

Ask your network

Word of mouth is one of the best ways to get the information you need. Your friends, colleagues and business acquaintances will have recommendations for you, and will be honest about their experiences with graphic designers. Feel free to ask more in-depth questions, as this will help later when you are determining exactly what your expectations for your designer are.

Portfolio

When looking at a potential design firm’s portfolio, look beyond the work.  A few key questions:

  • What kind of clients are they working with?
  • Do they have experience in the type of design you need?
  • Do you need a graphic designer, or a web designer or programmer?

Ask another designer

Designers generally have a completely different network than most business owners. If you work with a website designer and you need a new logo, ask them for a recommendation. This is also a great option if you’re not positive about what you need – a designer will likely be able to pinpoint it.

Do you have more to add, including what has worked for you in the past? Let us know in the comments!

Microsoft default typeface

When Microsoft changed its default typeface from Times New Roman (Word) and Arial (Powerpoint, Excel) to Calibri, you might have assumed that Microsoft decided it was time for something different. But in business, there is always a reason for change. In this case, the change reflects a culture shift. Do you print every e-mail you receive? Probably not. In our blog Font vs. Typeface, we discussed how sans serif typefaces increase readability on computer screens.

Calibri is a san serif typeface created specifically for Microsoft by Lucas de Groot. It is part of Microsoft’s ClearType technology. ClearType technology was created to “improve readability on LCD screens.” Because LCD screens are the status quo for computers, tablets, smart phones, netbooks, and notebooks, the shift to sans serif was the right choice.  Our culture thrives on mobility and adaptability, and Microsoft aimed to increase readability with the default typeface change.

Did you notice when Microsoft changed to Calibri?

Widows, orphans, and rags- Oh my!

Today we have a quick typography lesson regarding widows, orphans, and rags. Even if you’ve never heard these words associated with typography before, I’m sure you’ve seen them in your reading.

A widow is a single word or short line at the end of a paragraph.  Widows create too much white space in between paragraphs and break the reading pattern.

An orphan is one word or short line at the beginning of a paragraph.  Although less common than widows, they still affect readability.

A rag refers to the vertical margins of a paragraph or page.  Bad rags are uneven and irregular, whereas good rags are in line or have slight differences.

What other typography terms have you heard, but are unclear on their meanings? We’d love to know so we can post about those too!

All about the color green

The color green is one of the most familiar colors to the human eye; which isn’t surprising because it occupies the more space than any other color in the visible spectrum.  Psychologically, green has soothing and calming effects, has been shown to alleviate depression, anxiety, and nervousness, and can physically improve readability.

Although green is sometimes associated with negative things, such as being “green with envy” and evil witches being green, across cultures, the color has mostly positive connotations.  In Portugal for example, it signifies spring.  In Scotland green symbolizes honor, and in China, it is emblematic of virtue and beauty. The deployment of the environmental movement further increased its use in public space and has positioned green as an excellent color to embrace for its revitalizing and modern qualities.  When using green to convey a message, be aware of its’ characteristics.  If applied incorrectly it may become bland.  To convey your message, use this kind and tranquil color with due respect of its characteristics, because if applied incorrectly it may become bland or communicate boredom.

Facts:

  • Green is used in night vision goggles, because the human eye can discern the most shades of this color.
  • Green is popular in recreational clothing and interior design
  • Green’s complementary color on the RGB color wheel is magenta.
  • Green is increasingly used in web design, and when used correctly can draw attention to a call-to-action on a webpage.

Print Finishing Touches

 

 

 

At first glance, printing might seem like the end of a long design project. Printing however is one of the most important parts of the entire design process.  For someone new to printing, the different finish options can be confusing. We’ve compiled a short list of the most common options for finishes, and what they mean:

  • UV Varnish: creates a gloss on the page.  A UV finish can be used as a spot treatment (on a few specific areas of the page) or across the entire page.  A spot UV treatment can be effective in making a logo really pop!
  • Matte Varnish: gives the printed page a smooth, non-glossy finish. This coating reduces glare and improves small text readability.
  • Gloss Varnish: usually used to enhance the colors of printed photographs.  The gloss reflects light and makes colors appear more vivid and enhanced.
  • Foil blocking: when metallic foil is added to the printed material with heat to set it.
  • Satin/silk: this varnish is a middle option between gloss and matte varnishes.  It provides some highlight, but is not as flat as a matte varnish.

We hope this helps, if you have more questions about print finishes, leave a comment!  To see how different print finishes can enhance your business card, click here.

Here are some print finish websites we find helpful, do you have any you’d like to share?

Are your colors creating the right kind of experience?

 

 

 

 

 

 

We are surrounded by millions of colors everyday, and each one of them evokes an emotional response within us, whether conscious or subconscious (sometimes referred to as color psychology. ­Have you ever noticed that stepping into a room with blue walls makes you feel calmer? Or when surrounded by large amounts or red you feel aggressive or hungry? Both of these are examples of emotional responses to the colors around you.

Every color is related to an emotion or specific activity in the brain. For example, purple stimulates problem-solving brain activity, while yellow sparks creativity. So, in addition to the aesthetic components of visual compositions, colors actually inspire your emotions.  It is especially important to consider this when designing a business system, marketing materials, logo or environment for your customers or prospective clients. Using the wrong colors or wrong color combinations can be detrimental to your business. Clients may feel disconnected from your company if the color(s) used are neutral to the viewer or worse, off-putting.

Here’s a quick list of how each color makes people feel:

Black: authority, intelligence, evil, seriousness, seduction, mystery

Blue: (blue is the most universally liked color) calm, trust, dependable, mature, cool/cold

White: pure, clean, (in some Eastern countries white is the color of mourning)

Gray: practical, solid, old, depressed

Red: attention getter, energy, love, aggression, hunger

Pink: (pink is the most calming of all colors), sweet, soft, safe, love

Green: growth, youth, learning, money, calming, envy, luck, fertility, generosity, peace

Purple: royal, fake/artificial, mystery, wisdom, dignity

Yellow: happiness, creativity, optimism, (too much can cause aggression)

Orange: energy, warmth, ambition, new dawn

Brown: reliability, stability, natural

Want more info? This is the first in a series of color focused blog posts from Miss Details Design.

Font vs. Typeface

Font? No, that’s a typeface.

But what is a typeface? What’s the difference between a typeface and a font? A font is defined as “a complete assortment of type of one style and size.” Typeface is the design of a font. It’s art. For example, Times New Roman is a typeface. Font gets more specific. Times New Roman 12pt Bold is a font.

Typefaces can be overwhelming at times.  While you might want to pick a typeface based solely on what you like, there are some basic guidelines for selection.

The basics:

Serif: a small line used to embellish a letter. Serifs improve readability by leading the eye along the line of type. Example: Times New Roman

Sans serif: use for website.  The serifs tend to blend together in lower resolution. Example: Century Gothic

Monospace: every letter takes up the same amount of space.  Example: Courier

Script fonts: exactly what it sounds like, these fonts are meant to emulate script handwriting, but can be difficult to read.  Example: Lucida Handwriting

Tracking: The average space between characters in a block of text.
Kerning: The horizontal space between characters in a line of text. The goal is to make text easier to read by creating visually equal space between characters.

Leading: Space between the lines of text in a document. The looser the leading, the more readable a document is.

For more typographic terms, see Adobe’s Type Glossary