Blue design isn’t appealing to the senses in the food realm of restaurants, but behind the bar, it’s a different story. People are hard-wired to associate blue food with things that are toxic or will poison them, a blue drink has the ability to add a splash of color people crave.
Maybe it’s the tropical blue that Blue Curacao (made from the Iaraha Citrus) creates when added to a perfect margarita (or other cocktails…) that causes people to like the drink. The bright blue reminds them of a trip to Hawaii or the Caribbean by mirroring the crystal clear coastal water. The relationship between “blue” and “drink” is a good one. Phrases people grow up with, such as “the clear blue water” and “icy blue lakes” make blue sound like a healthy color to consume. It makes sense that people view blue drinks as ice cold, calming, and refreshing. Complete the cocktail with a splash of bright color, like a lime wheel, lemon twist, or plump cherry and you have a crave-able drink!
We want to know: what’s your favorite blue drink?