12 Trending Topics for branding + business

1.         5 Big business growth strategies that are useful for small business: http://ow.ly/7K2oy

2.         3 Tips to conquer public speaking: http://ow.ly/7K2sQ

3.         4 Scenarios when you should ask for help at work: http://ow.ly/7IEH6

4.         Digital Darwinism – why brands die: http://ow.ly/7Hlf1

5.         6 tips to dealing with negative comments on social media: http://ow.ly/7HgGi

6.         5 ways to keep employees engaged during the holiday season: http://ow.ly/7wL3x

7.         6 things to consider when expanding your small business: http://ow.ly/7uj8K

8.         Top 5 apps for iPhone and Android: http://ow.ly/7K5o8

9.         5 common email mistakes your business is probably making: http://ow.ly/7IJjP

10.       Siri’s Sister Company Launches a Discovery Engine http://bit.ly

11.       4 Key Considerations When Choosing Web Typography http://bit.ly

12.       3 New Time-Saving Technologies http://bit.ly

7 Trending topics for Restaurants in October

What should your restaurant be blogging about? Here are 6 options: http://blog.swipelyworks.com/restaurant-marketing-ideas/6-things-your-restaurant-should-be-blogging-about

Having trouble with Twitter etiquette? 5 tips to help you decide what’s right and what’s wrong: http://blog.swipelyworks.com/restaurant-marketing-ideas/5-quick-tips-restaurant-twitter-netiquette

iPads for ordering becoming more popular at restaurants: http://www.usatoday.com/money/industries/food/story/2011-09-20/ipad-restaurant-menu-ordering/50482900/1

Brand extensions from TV chefs – watches, jewelry lines, cooking supplies, restaurants and more! http://www.adweek.com/news/advertising-branding/kitchen-royalty-134887

Resurrection of classic flavors – Brooklyn Gin from pre-prohibition is back:  http://uncrate.com/stuff/brooklyn-gin/

Top 50 restaurants for Foodies in the US: http://www.prnewswire.com/news-releases/opentable-diners-reveal-the-top-50-restaurants-for-foodies-in-the-us-130262703.html

How Steve Jobs influenced the restaurant industry: http://www.qsrmagazine.com/news/steve-jobs-left-legacy-unlikely-industry

A Great Example of Re-Branding: Apple Inc.

 

 

At Miss Details Design, we are Apple fanatics. We use Mac computers, we lust over iPhones, and when the logo of iTunes changed, it was a topic of conversation in our office.  Since we weren’t all working together when Apple Computers Inc. rebranded to Apple Inc. in 1997 and changed the logo around the same time, we figured now would be a good time to look at the rebrand.

Removing the colors from the logo gave the company a clean, fresh look and also made the company appear more modern and sophisticated. When the company removed “Computer” from the name it removed the limit that the company only specialized in computers. It enabled Apple to develop new and innovative products in other areas, such as the iPad, iPhone, and iPod.

Apple has come a long way since 1997, becoming a leader in not only the personal computer market, but also creating a successful platform for mobile apps (with the App store) and music (with iTunes), breaking into the mobile phone market (iPhone), capturing market share in tablet computers (iPad), and making music portable (iPod).