Psychology of the color blue

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“Blue is the only color which maintains its own character in all its tones… it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened becomes brown, and diluted with white is no longer red, but another color – pink.”  – Raoul Dufy, French Fauvist Painter, 1877-1953

Blue is associated with corporate America because so many large companies’ logos are integrated with blue. Intel, Blue Cross and Blue Shield, and IBM all have blue in their logos. These companies may have chosen blue because it enhances communication with others and aids intuition. Blue is also the least gender specific color, appealing to men and women equally.

Use caution when incorporating blue into designs. Too much of the color can be cold or uncaring. Blue causes the body to produce chemicals that are calming and sedating, too much blue may cause too many chemicals to be released.

Blue around the world

  • In Mexico, blue is the color of mourning
  • Pablo Picasso’s “Blue Period” contributes to his transition from a classical to abstract artist
  • Blue symbolizes paradise in Iran
  • In China, blue is associated with wood, east, and spring

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  1. [...] Blue design isn’t appealing to the senses in the food realm of restaurants, but behind the bar, it’s a different story. People are hard-wired to associate blue food with things that are toxic or will poison them, a blue drink has the ability to add a splash of color people crave. [...]

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